The Honest Company, Inc. (NASDAQ:HNST - Get Free Report) General Counsel Brendan Sheehey sold 9,664 shares of the business's stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $4.99, for a total value of $48,223.36. Following the transaction, the general counsel directly owned 706,224 shares of the company's stock, valued at $3,524,057.76. This represents a 1.35% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Stock Up 3.0%

• The Honest Company is Undergoing an Honestly Solid Turnaround

HNST opened at $5.20 on Tuesday. The firm has a market capitalization of $572.42 million, a P/E ratio of -47.27 and a beta of 2.12. The stock's 50 day moving average price is $4.12 and its two-hundred day moving average price is $3.39. The Honest Company, Inc. has a 12-month low of $2.07 and a 12-month high of $5.84.

Honest (NASDAQ:HNST - Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The company reported $0.04 EPS for the quarter, topping the consensus estimate of $0.01 by $0.03. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.The company had revenue of $80.19 million for the quarter, compared to the consensus estimate of $77.83 million. As a group, analysts anticipate that The Honest Company, Inc. will post 0.05 earnings per share for the current year.

Analysts Set New Price Targets

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• The Honest Company Stock is Looking Honestly Good

HNST has been the subject of several research analyst reports. Wall Street Zen upgraded shares of Honest from a "hold" rating to a "buy" rating in a research note on Saturday, August 8th. Northland Securities set a $5.50 price target on shares of Honest in a research report on Thursday, August 6th. Freedom Capital upgraded shares of Honest from a "hold" rating to a "strong-buy" rating in a report on Thursday, August 6th. Alliance Global Partners reaffirmed a "buy" rating on shares of Honest in a research report on Thursday, August 6th. Finally, B. Riley Financial increased their target price on shares of Honest from $4.00 to $5.00 and gave the company a "buy" rating in a research note on Thursday, August 6th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have issued a Hold rating and two have given a Sell rating to the company's stock. According to MarketBeat, the company presently has a consensus rating of "Hold" and a consensus target price of $4.84.

Read Our Latest Stock Report on HNST

Honest News Summary

Here are the key news stories impacting Honest this week:

• Neutral Sentiment: The sales were conducted through scheduled trading plans rather than appearing to reflect an immediate change in management’s view of the business. The executives also retained substantial positions, including CEO Carla Vernon’s approximately 3.83 million shares after her transaction. SEC insider-trading filing
• Negative Sentiment: Seven reported transactions involved approximately 150,854 shares sold for a combined value of about $752,853 at prices near $4.99 to $5.01. CEO Carla Vernon accounted for the largest sale—117,893 shares worth approximately $588,286—while other sellers included senior executives, the general counsel and board-level insiders. The concentration of selling by several insiders could weigh on sentiment, particularly as HNST trades well above its 50-day and 200-day moving averages and near its 52-week high. SEC insider-trading filings

Institutional Trading of Honest

A number of institutional investors and hedge funds have recently modified their holdings of the company. Corient Private Wealth LP acquired a new position in shares of Honest in the second quarter valued at $86,000. Bank of America Corp DE acquired a new stake in Honest during the second quarter worth $715,000. Canada Pension Plan Investment Board acquired a new stake in Honest during the second quarter worth $140,000. Legal & General Group Plc acquired a new stake in Honest during the second quarter worth $36,000. Finally, The Manufacturers Life Insurance Company bought a new stake in Honest in the 2nd quarter valued at $94,000. 45.54% of the stock is currently owned by institutional investors.

About Honest

(Get Free Report)

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.

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