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Temu's Brand Guardian Initiative Tops 1,500 Partners, Boosting Trademark Protection and IP Enforcement
Temu's Brand Guardian Initiative now partners with over 1,500 brands to enhance IP protection. Launched in April 2024, the program offers tools and support for trademark protection, even for brands not selling on Temu. It includes monitoring, takedown assistance, and regular reports. Temu plans to expand the initiative, which currently resolves 99% of takedown requests within three days. The platform operates in over 90 markets, focusing on affordable, high-quality products.
prnewswire·