Instagram introduces Meta One subscription bundles starting at $7.99/month
PUBT·
- Instagram has introduced Meta One, a global subscription service starting at USD 2.99 per month for single-app plans, USD 7.99 for individual bundles, and USD 14.99 for creator-business bundles.
- The strategy aims to secure recurring revenue beyond advertising, target creators, small businesses, and AI power users, and differentiate Meta from rival social platforms.
- Bundling services across Instagram, Facebook, WhatsApp, and Meta AI seeks to lift retention, raise average revenue per user, and deepen ecosystem lock-in.
