Forecast & Rating27 analysts currently cover Roku, with about 25.9% giving a positive rating — meaning they expect the stock to rise. The average price target is $162.33, about 4.2% upside from the current price of $155.81. Price targets span a fair range, indicating some disagreement among institutions. Historically, about 76.1% of past price targets were eventually met, which adds credibility. For you, this means most institutions are cautious on Roku's outlook. Data as of Aug 24, 2026; for reference only and not investment advice.
Aug 24, 2026
Price forecast
$162.334.01%
Forecast & RatingHold
27analysts
Strong buy22.22%
Buy3.70%
Hold74.07%
Sell0.00%
Strong sell0.00%
Strong buy
6
Buy
1
Hold
20
Sell
0
Strong sell
0
Target price forecast
Forecast dateSep 14, 2026
Forecast met72.7%
Stock price$155.81
Avg. target$162.3
High target$205
Low target$150
Avg. target
$162.3
High target
$205
Low target
$150
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.