Specificity, Inc. operates as a digital marketing company in the United States and internationally. It offers Tradigital Partners, a specialized white-label digital marketing service for advertising agencies; Put-Thru, a digital marketing tech stack for small and medium-sized businesses; and Pickpocket, a do-it-yourself digital marketing platform for small business owners. The company also provides intuitive ad sequencing, audience ID technology, artificial intelligence integration, saturation modeling, conversion funneling, customer relationship management integration, traffic resolution, and comprehensive analytics reporting.