Forecast & Rating33 analysts currently cover Wayfair, with about 60.6% giving a positive rating — meaning they expect the stock to rise. The average price target is $123.31, about 18.3% upside from the current price of $104.24. Price targets range from $83.00 to $156.00 — a wide spread, showing clear disagreement over just how much Wayfair can rise. Historically, about 69.2% of past price targets were eventually met, which adds credibility. For you, this means most professionals who study Wayfair closely still see room for the stock to rise. Data as of Aug 20, 2026; for reference only and not investment advice.
Aug 20, 2026
Price forecast
$123.3118.30%
Forecast & RatingBuy
33analysts
Strong buy45.45%
Buy15.15%
Hold36.36%
Sell0.00%
Strong sell3.03%
Strong buy
15
Buy
5
Hold
12
Sell
0
Strong sell
1
Target price forecast
Forecast dateAug 23, 2026
Forecast met66.5%
Stock price$104.24
Avg. target$123.3
High target$156
Low target$83
Avg. target
$123.3
High target
$156
Low target
$83
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.