Simplicity Esports and Gaming Company operates as an esports company in the United States and India. The company owns and operates games and entertainment centers, as well as e-sports gaming centers. It offers an interactive and fun experience to customers at its centers; blending augmented reality, virtual reality, and other games; indoor entertainment; and food and beverage options to corporate customers, families, friends, and children. The company was formerly known as Smaaash Entertainment Inc.