Forecast & Rating23 analysts currently cover Williams Sonoma, with about 47.8% giving a positive rating — meaning they expect the stock to rise. The average price target is $247.85, about 8.9% upside from the current price of $227.52. Price targets range from $151.00 to $280.00 — a wide spread, showing clear disagreement over just how much Williams Sonoma can rise. Historically, about 80.8% of past price targets were eventually met, which adds credibility. For you, this means institutional views on Williams Sonoma are split — bulls and bears coexist, so you'll need to weigh it against your own judgment. Data as of Sep 9, 2026; for reference only and not investment advice.
Sep 9, 2026
Price forecast
$247.858.94%
Forecast & RatingBuy
23analysts
Strong buy39.13%
Buy8.70%
Hold47.83%
Sell0.00%
Strong sell4.35%
Strong buy
9
Buy
2
Hold
11
Sell
0
Strong sell
1
Target price forecast
Forecast dateSep 7, 2026
Forecast met71.5%
Stock price$227.52
Avg. target$248.1
High target$280
Low target$151
Avg. target
$248.1
High target
$280
Low target
$151
Analyst ratings
Strong buy
Buy
Hold
Sell
Strong sell
Source: S&P Global
This information is for reference only and is not investment advice.