$Palantir Tech(PLTR.US) $Zeta Global(ZETA.US)
BREAKING: Palantir and Zeta announced a strategic partnership to build AI infrastructure for enterprise marketing.- Zeta’s Data Cloud will be rearchitected on Palantir Foundry, combining governed enterprise data with Zeta’s AI decisioning platform.- The goal is to connect operational intelligence, customer intelligence, and real-time marketing execution.- Zeta says the partnership could drive more than $100M in annual revenue in the coming years.The companies say this creates a trusted platform for agentic marketing, where AI can turn enterprise data into faster, measurable outcomes.Nice to see two companies focused specifically on value creation for enterprises partner together to continue enabling more value.Source: amit
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