For $Hims & Hers Health(HIMS.US) earnings tonight after the bell, the cleanest near-term options estimate I’m seeing is about a ±14.4% implied earnings move for the Aug. 14 weekly expiration.

Using $31.72 spot:

Implied move: ≈ ±$4.57

Upside implied target: ≈ $36.29

Downside implied target: ≈ $27.15

The upper Bollinger Band is $36.83, basically sitting right around the bullish implied-move zone. On the downside, $27.15 lands almost directly on the 100-day MA at $27.76.

200-day MA at $29.64 would be the first major downside technical level before that.

$Hims & Hers Health(HIMS.US) Earnings Map

$39.05 — July swing high / breakout target

$36.30–$36.85 — implied upside + upper Bollinger Band

$31.72 — current price

$31.33 — 50 DMA

$31.10 — 21 EMA

$30.76 — 8 EMA

$29.64 — 200 DMA

$27.15–$27.76 — implied downside + 100 DMA

The setup is pretty clean technically: $36–37 is the expected bullish landing zone; $27–28 is the bearish landing zone.

A move through either side would represent an earnings move beyond what the options market is broadly pricing.