$Apple(AAPL.US)
Context: Apple has one of the best business models on the planet, as its ecosystem locks in customers and keeps them there. While its hardware, like the iPhone and MacBook, is the draw, it generates a lot of high-margin service revenue from selling cloud storage, commissions on apps and subscriptions, getting a small cut on transactions through Apple Pay, and through its revenue-sharing deal with Alphabet to allow Google to be the default search engine on its devices.
My Trade: Compounding over time is key for Apple, though I personally wouldn't buy more at this price. Waiting for a retrace before scooping
Takeaway: At 35 times forward P/E, the stock is a bit pricey, which could limit upside, but investors are getting a great compounding company that should perform well over the long term. Besides, it has been one of the better performing top S&P stocks year to date. @Captain's Treasure
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