The 2024 Beijing Auto Show opened. When asked whether he had exchanged ideas with Richard Yu about automotive marketing, XPeng's He Xiaopeng said: "We have had many exchanges, but some abilities are innate and not easy to learn."
He Xiaopeng also said, "I think Richard Yu's marketing skills are better than mine, but I believe I can surpass him in technical capabilities. Every company needs to find its roots and its DNA. But we also need to significantly improve our marketing skills. The results from the past two months have been very noticeable, but I think it's still not enough—we will continue to push forward."
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