At the 2024 Beijing International Motorcycle Exhibition, BMW Motorrad's latest flagship model in the Adventure series—the all-new R 1300 GS made its China debut and simultaneously opened for pre-sale, with a pre-sale price starting from 228,000 yuan. The all-new BMW CE 02 was officially launched, a "zero-emission" ride designed for urban young riders, with a suggested retail price starting from 69,900 yuan.
BMW Motorrad showcased all 17 models from its six major series at the exhibition, demonstrating its leading position in the luxury motorcycle market with a rich product lineup. As BMW Motorrad's fifth-largest global sales market, China made significant contributions to its global sales performance in 2023. 2024 is the "GS Year" for BMW Motorrad, with the all-new F 900 GS, F 900 GS Adventure, and F 800 GS set to enter the market successively.
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