Following the 'Law of Scale' path, Dongxing Securities Co., Ltd. breaks through the 'last mile' of large model application landing.

Driven by the digital wave, the marketing industry is undergoing unprecedented changes. As a pioneer in this transformation, Dongxin Marketing Technology has opened a new chapter in the era of intelligent marketing with its innovative "Marketing Insight" vertical domain large model. Notably, "Marketing Insight" has not only achieved breakthroughs in technological innovation but also received high recognition from the Cyberspace Administration of China for its security and compliance, becoming the first marketing large model to pass the administration's filing. This marks Dongxin Marketing Technology's achievement of the highest national standards in building a large model security system.

Illustration: Announcement from the Guangdong Cyberspace Administration

With the release of "Marketing Insight Large Model 1.0," the vertical domain large model has officially entered the "MarTech 3.0" era, showcasing Dongxin Marketing Technology's ambition and determination in the AI large model era. After the first year of large models, 2024 is considered the year of large model application, and Dongxin Marketing Technology's "Marketing Insight" is evolving at an exponential rate, becoming a key force driving the deep integration of large models into industry applications.

With 20 years of marketing Know-How accumulation, 210 billion rich data deposits, over 2T training tokens, and comprehensive capabilities covering 142 marketing application scenarios, "Marketing Insight" has achieved super acceleration and overcome the super challenges of application. The Dongxin Marketing large model, with its professionalism, scenario-aligned design, and adherence to the habits of vertical domain practitioners, has breakthroughly solved the "last mile" problem of large model application in the marketing vertical domain, bringing unprecedented acceleration and deep integration to the marketing industry.

So, how did Dongxin achieve super evolution and break through the final barrier of large model application in vertical domains, surpassing GPT-4 Turbo in professional fields?

If we have a comprehensive understanding of the Dongxin Marketing Insight large model and its strong R&D support, we wouldn’t be surprised at all.

As Liu Yang, Chairman and CEO of Dongxin, said: "Marketing scenarios will be one of the largest application areas for AI large models, and the marketing field will also be one of the earliest areas for large-scale commercialization of AI large models. Scaling Low is the basic law of large models, but breakthroughs in large model applications require adherence to the 'Four-Element Model of Vertical Domain Large Model Application' (scenario - data - algorithm - computing power). Dongxin continues to strengthen investments in marketing scenario and data elements, constantly crossing the boundaries of large model capabilities to achieve professional vertical domain large model applications and break through the 'last mile' barrier of large model application."

Industry Know-How Empowerment,

Dongxin Marketing Insight Surpasses GPT-4 Turbo in Marketing Scenarios

Before ChatGPT was released, Dongxin had already conducted in-depth R&D and accumulated rich experience in pre-training models. As ChatGPT ignited the global popularity of large models, Dongxin was the first to foresee the application of large models in marketing insight products and quickly launched the development of marketing large models, completing five major iterations.

Marketing Insight has built a professional large model for the marketing vertical domain, especially enhancing capabilities in marketing creative generation and marketing analysis consulting. In terms of marketing capabilities, subjective and objective evaluations have reached or surpassed GPT-4 Turbo.

Taking marketing creative generation as an example, when generating marketing copy, Marketing Insight combines brand tone, product selling points, audience characteristics, social media platforms, industry trends, and viral content features to generate more brand- and product-relevant copy. GPT-4 Turbo, however, has many shortcomings in viral content features, platform characteristics, and industry trends. Comprehensive evaluations show that Marketing Insight outperforms GPT-4 Turbo in professional marketing scenarios.

In the recently released first industry application standard for marketing large models by the China Academy of Information and Communications Technology—"AIGC Marketing Large Model Technical Requirements and Evaluation Methods"—Dongxin Marketing Technology, as one of the core drafting units, contributed extensive industry knowledge and experience, demonstrating its leadership and professionalism in the industry.

Dongxin Marketing Technology's participation and contributions are not only reflected in the standard-setting process but also in its profound impact on the industry ecosystem. Through the release and implementation of this standard, Dongxin Marketing Technology has helped the industry establish a clearer, unified technical specification and evaluation system, providing a solid foundation for the healthy development of marketing large models. At the same time, Dongxin Marketing Technology has successfully become one of the first companies to pass this rigorous evaluation and certification, which is not only an affirmation of its technical strength and product quality but also recognition of its role in the industry.

In the process of large model application, vertical domain models must be more professional and aligned with actual application scenarios than general models to gain a competitive advantage. Being more industry-savvy and professional than general models is the persistent pursuit of Marketing Insight in the marketing field and a key aspect worth noting in vertical domain models and large model applications.

Comprehensive Marketing Scenario Coverage,

Helping Marketing Insight Break Through the 'Last Mile' of Large Model Application

Dongxin Marketing Technology's "Marketing Insight" large model, with its comprehensive coverage of marketing scenarios, has not only brought revolutionary changes to the marketing industry but also broken through the "last mile" of large model application in practice. This breakthrough is attributed to Dongxin Marketing Technology's in-depth exploration and practice in the following key areas:

Deep Industry Understanding

Dongxin Marketing Technology's profound understanding of the marketing industry is the primary reason it can overcome application challenges. Through long-term accumulated industry cases and data, "Marketing Insight" can accurately grasp industry trends and market dynamics, providing more practical marketing strategies.

User-Friendly Intelligent Optimization

"Marketing Insight" features a user-friendly interface, allowing non-technical marketing professionals to easily leverage AI large models and quickly improve work efficiency. At the same time, its built-in real-time feedback mechanism ensures the large model can self-learn and optimize based on market dynamics and user feedback, continuously adapting to market changes and achieving sustained improvement in marketing effectiveness.

Strong Technical Support

With its deep technical expertise in AI, Dongxin Marketing Technology provides "Marketing Insight" with powerful algorithm optimization and data processing capabilities. Through advanced deep learning algorithms and efficient RAG technology, the large model ensures high efficiency and stability in handling complex marketing tasks. Additionally, with high-performance computing support and continuous technical iterations, Dongxin Marketing Technology constantly drives innovation in the application of "Marketing Insight" in intelligent marketing, offering customized, cutting-edge marketing solutions for enterprises.

Ecosystem Construction and Support

By building a comprehensive ecosystem with cloud-edge-end full-stack deployment, Dongxin achieves rapid data processing and intelligent decision-making, providing strong technical support for marketing activities. This ecosystem construction offers a broader platform and more possibilities for large model applications.

Through these multi-dimensional practices and innovations, Dongxin's "Marketing Insight" large model has successfully broken through the "last mile" of large model application. It not only provides marketing professionals with a comprehensive intelligent work platform but also brings unprecedented innovation momentum and development opportunities to the marketing industry. As "Marketing Insight" continues to upgrade and improve, Dongxin Marketing Technology will continue to lead the industry's innovative development and open a new chapter in intelligent marketing.

Data Flywheel Acceleration,

Dongxin Finds the Path to Follow the "Scaling Law"

Data is the foundational fuel for large models, providing power and intelligence. In building vertical domain large models, data scale, data quality, and data element circulation play decisive roles in the model's value and significance. Data scale ensures the model can access sufficient samples to learn complex and diverse patterns. High-quality data guarantees the model's accuracy and reliability, directly impacting the precision and credibility of its outputs.

Dongxin Marketing Technology, with its deep understanding and application of the "Scaling Law," has found an innovative path to accelerate the data flywheel and improve data engineering and quality.

Scaling Law: Dongxin's Data Philosophy

The "Scaling Law" is the core philosophy of Dongxin Marketing Technology in data-driven marketing. It emphasizes continuous data accumulation and quality improvement to achieve precise and personalized marketing strategies. Guided by this, Dongxin Marketing Technology constantly optimizes data engineering and enhances data quality, driving marketing innovation and breakthroughs with the depth and breadth of data.

Data Engineering: Building Strong Data Support

Dongxin Marketing Technology's data engineering covers multiple stages, including data collection, processing, analysis, and application. Through advanced data collection techniques, Dongxin Marketing Technology can acquire data from multiple channels and dimensions, building a vast data asset library. At the same time, efficient data processing technologies enable rapid data cleaning, integration, and analysis, providing real-time and accurate data support for marketing decisions.

Data Quality: Ensuring Decision Accuracy

Data quality is the core of data engineering. Dongxin Marketing Technology has established a strict data quality management system to ensure data accuracy, completeness, and consistency. From source control to continuous monitoring and optimization, Dongxin Marketing Technology is committed to improving data quality, providing a solid foundation for marketing decisions.

Data Flywheel: Accelerating Marketing Innovation

Guided by the "Scaling Law," the data flywheel effect of Dongxin Marketing Technology is becoming increasingly significant. As data continues to accumulate and quality improves, the learning and predictive capabilities of the "Marketing Insight" large model also strengthen. This positive feedback loop enables Dongxin Marketing Technology to respond faster to market changes, more accurately grasp user needs, and drive marketing innovation.

Security System Escort,

Providing Comprehensive Protection for Marketing Insight Application

Dongxin Marketing Technology, as a pioneer in intelligent marketing, has achieved a major breakthrough in the marketing field with its deep emphasis on the security of the "Marketing Insight" large model and continuous technical investments: "Marketing Insight" has become the first marketing large model to pass the strict filing review of the Cyberspace Administration of China. This achievement not only highlights its industry-leading position in data security, model security, and large model operation security but also reflects high recognition of Dongxin's comprehensive security system, ensuring every step from data collection to service delivery meets the highest security standards.

Data Security: Source Protection, Multi-Stage Processing

Dongxin Marketing Technology's data security strategy starts at the source of data collection, employing industry-leading data cleaning techniques to ensure data quality and compliance. With over 30 processing stages, from filtering data sources to data cleaning, intellectual property protection, data quality scoring, and data labeling, every step is strictly controlled to ensure data accuracy and security, thereby protecting the end-to-end security of the large model and ensuring user inputs and outputs are safe, reliable, and trustworthy.

Model Security: Balancing Training and Security

In model security, Dongxin Marketing Technology focuses on the safety of training materials and the accuracy of model training. Through a secure training material management system, Dongxin prevents unauthorized access and tampering, ensuring the purity of training data. At the same time, the implementation of model security alignment and secure labeling enhances user trust in model outputs, ensuring fairness and reliability.

Operation System Security: Full-Process Monitoring and Review

Dongxin Marketing Technology has established a comprehensive operation security system, including security reviews of user inputs and outputs, secure data labeling, secure data sources, and secure model training. These measures cover the entire process from data collection to model training to service delivery, ensuring operational security and efficiency. Through real-time monitoring and continuous optimization, Dongxin Marketing Technology constantly improves model performance while ensuring service security.

Data Platform Security: Encrypted Storage and Access Control

In data platform security, Dongxin Marketing Technology encrypts all data and adopts advanced storage solutions to effectively prevent data leaks and unauthorized access. Additionally, through refined access control and permission management, Dongxin ensures only authorized personnel can access sensitive data and systems, reducing internal and external security risks.

Overall, Dongxin Marketing Technology's implementation of this comprehensive security system ensures "Marketing Insight" provides efficient, intelligent marketing services while safeguarding user data security. Dongxin is committed to continuously investing resources and efforts to optimize and upgrade the security system, providing all-round protection for the application of "Marketing Insight" and escorting large model applications, demonstrating its leadership and responsibility in the intelligent marketing field.

Conclusion

Dongxin Marketing Technology's "Marketing Insight" 1.0, with its deep industry Know-How, demonstrates performance that comprehensively surpasses GPT-4 Turbo, becoming a leader in the marketing field. With its full coverage of marketing scenarios, it helps brands break through the "last mile" of large model application, accelerates the data flywheel, follows the path of the "Scaling Law," and constantly surpasses itself.

Combined with Dongxin's strong security system, "Marketing Insight" is provided with comprehensive protection for its application. On this solid foundation, Dongxin will undoubtedly achieve overtaking in the intelligent marketing race, promote AI applications in broader scenarios, achieve full synergy of algorithms, computing power, data, and applications, and open a new chapter in marketing.$SENSETIME-W(00020.HK)