Oriental Selection (01797) rebounded more than 4%. As of press time, it rose 3.87% to HK$12.36, with a turnover of HK$109 million. $EAST BUY(01797.HK)

On the news front, the Global Digital Economy Live Interview Conference was held on July 12, with representatives from Papua New Guinea, Equatorial Guinea, Cuba, Thailand, Cape Verde, and other countries taking turns to appear in Oriental Selection's live broadcast room, being interviewed by multiple hosts. Analysts said that this live broadcast could not only clear the haze brought by the recent negative public opinion but is also consistent with Oriental Selection's overseas expansion plan, paving the way for its internationalization.

Bank of Communications International previously pointed out that the third quarter of fiscal year 2024 is a period of strategic adjustment for the company, with increased promotional efforts for self-operated products leading to a decline in gross profit margin. After the Spring Festival, operations gradually returned to a normal rhythm, and special live broadcasts were promoted more actively. It is expected that the company's profitability will improve in the fourth quarter compared to the third quarter. However, considering that self-operated products still aim for short-term scale growth, the level of investment remains uncertain.

Personal interpretation: This news has brought a good recovery to Oriental Selection in recent days. By participating in an international live interview conference, Oriental Selection has demonstrated its determination and capability to expand into overseas markets. Although facing some business and strategic challenges in the short term, the company's efforts in self-operated products and international development are commendable in the long run. Hopefully, it can carve out a new path for development.