In August 2024, Italy's new car market sales dropped by 13.4% year-on-year, with Toyota becoming the best-selling brand for the first time, surpassing Fiat, Volkswagen, and Dacia.
Chinese automakers accounted for 6% of the Italian market, with sales of MG, Chery, and BYD reaching 1,926, 744, and 355 units respectively.
The overall market decline reflects challenges in the recovery of consumer confidence and purchasing power.
Toyota's rise is attributed to its successful strategy in small cars and hybrids, while Fiat's decline is linked to slow product updates and a lack of innovation in market strategy. Despite the shifting market landscape, the Fiat Panda remains the best-selling model.
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