
Carlos Tavares is renowned for his decisive decision-making style and exceptional cost-control capabilities, successfully leading Stellantis to quickly become one of the world's most profitable automakers after the merger.
However, there is much speculation about Stellantis's future direction, especially amid frequent changes in top management and the automotive industry undergoing significant transformation. How to maintain competitiveness has become a focal point.
Tavares rapidly reduced costs through large-scale layoffs, streamlining product lines, and shifting production and supply chains to low-cost regions, enabling the company to achieve a net profit of 18.6 billion euros in 2023. However, this strategy has sparked controversy in the U.S. market, exposing tensions with unions and the government.
Additionally, Stellantis's electrification progress has been relatively conservative. Tavares's concerns about the high costs and low profitability of electric vehicles have led the company to lag in competitiveness in the EV market.
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