Charging services face challenges and opportunities. The automotive group Stellantis is actively promoting the development of its new subsidiary Free2Move Charge, launching a new charging service called "Go," which allows users to access over 800,000 charging stations in 29 European countries.

Like most charging services, Free2Move Charge Go provides an app as well as a classic RFID charging card. Customers can choose between two plans: the 'Pay-as-you-go Basic' tariff, which has no monthly fee but charges 90 cents per charging session plus the electricity cost; and the 'Pay-as-you-go Premium' tariff, which charges no fee per session but requires a monthly fee of 4.99 euros, becoming more cost-effective starting from six charging sessions per month.

Unlike other providers, Free2Move Charge Go does not have uniform pricing for AC and DC charging—prices vary depending on the charging station owner. For example, DC chargers from different providers range from 0.82 to 1.16 euros per kWh, while AC charger prices also vary significantly, such as in Leipzig, where prices range from 0.66 to 1.06 euros per kWh. In contrast, other providers like EWE Go, which will introduce a new tariff on November 1, charge only 0.62 euros per kWh at all roaming partner charging points, whether AC or DC, with their own stations charging just 0.52 euros per kWh. Most other providers also offer clearer pricing structures.

Currently, Free2Move Charge Go suffers from confusing and expensive pricing, but Stellantis' goal may be to first establish a Europe-wide charging network. As the electric vehicle market continues to grow, demand for charging services will also rise. If Stellantis can optimize its pricing structure and improve service quality, Free2Move Charge Go has the potential to become a key choice for EV users in the future. Meanwhile, as competition intensifies, other charging service providers will continue to innovate and improve, driving the development of the entire charging service industry.