Nio recently announced its October sales figures. According to the data, the Nio ES6 has become the best-selling premium pure electric vehicle priced above 300,000 yuan, with its total sales from July to October surpassing the BMW X3 and further challenging the GLC and Q5L. Looking at the Chinese automotive market, many brands have attempted to break into the premium pure electric segment priced above 300,000 yuan, including models like the ZEEKR 001, XPeng G9, and IM Motors LS7, but without exception, they have all failed. Only the Nio ES6 has firmly established itself in this segment, becoming the top choice for consumers.

The strong market performance reflects users' recognition of the product. Beyond conventional factors like exterior design, interior quality, features, and performance, the ES6's popularity is largely driven by its intelligent features, particularly in safety—a top priority for users. Take intelligent driving assistance as an example: despite being equipped with industry-leading hardware like four Orin chips for autonomous driving, Nio never treats mere "tech showcasing" as the core of its product. Safety is the foundation of Nio's intelligent driving system, as reducing accidents delivers greater value to users and society at large.

This isn't just Nio's self-promotion. In a recent intelligent driving safety test conducted by Dongchedi, the Nio ES6 delivered outstanding performances in three challenging scenarios: encountering an overturned truck, a non-four-wheeled vehicle suddenly entering the highway, and a driver falling asleep. It stood out among nine tested models, forming what could be considered the top tier of intelligent driving safety in China alongside three other models equipped with Huawei's intelligent driving system.

Behind this "textbook-level" performance in testing is Nio's relentless commitment to safety. From perception to decision-making and control, every step undergoes rigorous validation with no compromises. Even amid fierce industry competition, Nio maintains a steady pace in feature iteration to ensure progressive improvements in user experience.

In terms of external perception, Nio's NT2.0 platform is equipped with the "Aquila Super Sensing System," consisting of 33 high-performance sensors, paired with the powerful 1016 TOPS computing power of the ADAM central computing platform. ADAM not only processes signals from the Aquila system and other onboard systems in real time but also provides ample computing reserves for future upgrades in intelligent driving.

Driver monitoring is another critical aspect of intelligent driving safety. Nio pioneered the industry's first Enhanced Driver Monitoring System (ADMS), which significantly improves risk scenario alerts, increasing the reminder rate by 3.5 times and greatly reducing the likelihood of accidents. According to Nio's monthly intelligent driving reports, its active safety system prevents over 70,000 potential accidents for users on average every month.

In decision-making, leveraging the era of AI large models, Nio's swarm intelligence system enhances autonomous driving capabilities through distributed validation and collective learning. This technical architecture not only makes vehicles safer but also significantly improves resale value, creating long-term benefits for users.

Although intelligent driving has entered an advanced stage of adoption, the industry remains in the era of "human-vehicle co-driving." Nio's "Intelligent Driving Score System" is designed around this concept, evaluating user driving behavior through multi-dimensional data and unlocking corresponding features based on safety performance. This user-centric evaluation framework sets Nio apart in the industry and showcases another possibility for intelligent driving—fundamentally improving road safety.

From Nio's deep and comprehensive understanding of intelligent driving as a product strength, it's clear that this Chinese premium pure electric brand never focuses solely on achieving technical benchmarks or piling up complex features. Instead, it centers on delivering value to users and the broader transportation ecosystem. This philosophy is the fundamental reason why Nio's 6-series SUVs have gained widespread user recognition, achieved cumulative sales exceeding 300,000 units, broken the long-standing dominance of BBA in China's premium midsize SUV market, and reshaped the competitive landscape.