古遥
2025.04.18 02:54

About the listing of Bawang Tea

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$Chagee(CHA.US)
Bubble tea is just a flash in the pan during the overheated economy era,

I always believe that the most direct competitors of bubble tea are the $3 big bottles of iced tea and cola from convenience stores,

As long as bubble tea requires a lot of on-site labor for preparation, like adding milk and cutting lemons, it will never beat the ready-to-drink iced tea and cola from a fridge,

The fact that so many people love bubble tea and are willing to spend $10 on a cup of water shows that the Economy and Consume haven't hit rock bottom yet.

In the future, we should learn from Japan, where a 20-square-meter convenience store is packed with dozens of $3 bottled bubble teas, juices, coffee, alcoholic drinks, tea, and lemonade,

Along with dozens of snacks, finger foods, self-heating meals, buns, oden, dried fruits, beef jerky, cigarettes, instant noodles, etc.,

Just grab a bottle, add some ice, and pair it with a snack—it can be breakfast, supper, a full meal, or afternoon tea. The combinations are endless,

This Japanese-style 7-Eleven business model, whether in terms of variety or cost-effectiveness, completely crushes bubble tea shops.

Many people never stop to think: Is it really a pure necessity to waste someone's labor for five minutes just to make you a big cup of water?

In the end, it's just a consumption bubble created during the overheated economy—fake demand, fake socializing, fake trends, fake culture—and it will eventually be squeezed dry.

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