In March 2025, Mexico's auto market performed strongly, with light vehicle sales increasing year-on-year, hitting a new high for the same period in recent years, and the growth trend continued in the first quarter. Nissan remained the best-selling brand, but competition intensified, leading to a slight decline in market share; Chevrolet and Volkswagen remained at the forefront, while Toyota and Mazda achieved rapid growth with hybrid and compact models.

Chinese brands accelerated their penetration, showing clear advantages in the pickup truck and new energy vehicle segments. With cost-effective products, their market share gradually increased. In the Mexican market, economy cars and pickup trucks remained hot sellers, while the new energy vehicle market also showed rapid growth trends, injecting new momentum into the industry's development.