After careful consideration, Brother Bin's perspective on the 30-50 million RMB spent on bashing Nio (from the victim's logic) might be as follows:
1) Regardless of the tier, XX automakers use Nio as a reference and benchmark. If they outperform Nio in certain aspects, Nio's shortcomings in those areas could be framed as being bashed. Here, Nio's products might serve as a backdrop.2) In the debate between ultra-fast charging (with onboard chargers) and battery-swapping routes, Nio, as a representative of passenger vehicles, is dragged into comparisons, which could be construed as bashing. Nio's technological approach becomes the backdrop.3) Nio's various actions (e.g., European sales, multi-brand strategies, and other potentially controversial moves) are criticized by influencers from their own perspectives (such discussions inherently generate traffic), which might be perceived as coordinated bashing.From a broad perspective, Nio has suffered damage. All the targeted campaigns, amounting to 30-50 million RMB, might be how he interprets it.Specifically targeting Nio for bashing wouldn’t justify such a high cost, nor is it necessary. From Brother Bin's standpoint as the leading figure among new automakers, this explains his grievances. With no shortage of attention, he also endures much unfair treatment. This interpretation seems more plausible.The copyright of this article belongs to the original author/organization.
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