European Auto Market | Spain June 2025: NEV Market Continues to Heat Up, Chinese Brands Perform Well

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In June 2025, Spain's passenger car market continued its growth trend, with a year-on-year increase of 15.2%, reaching a total sales volume of 119,125 units, marking the best performance for the same period since the pandemic.

The trend toward electrification became increasingly evident, with new energy vehicles(pure electric and plug-in hybrids)accounting for over 20% of the market for the first time. Renault regained the top sales position, while the Dacia Sandero once again set a new monthly sales record.

Chinese brands achieved significant breakthroughs in the local market, with BYD, MG, Omoda, Jetour, Lynk & Co, Leapmotor, and XPeng all delivering impressive results, emerging as the most noteworthy players in Spain's automotive sector.

01

Spain's Automotive Market

Overall Performance and Competitive Landscape
 

Spain's automotive market achieved a 15.2% year-on-year growth in June 2025, with total sales reaching 119,125 units. The cumulative sales for the first six months of 2025 amounted to 609,801 units, a 13.9% increase year-on-year, marking the 10th consecutive month of positive growth.
 

The main drivers of growth included vehicle replacement demand triggered by extreme weather conditions (DANA), particularly in the Valencia region, which saw a 42.2% surge year-on-year.
 

In terms of purchasing channels,

◎ Private consumption showed the strongest growth, up 28.8% year-on-year,
 

◎ Leasing channels saw a slight decline of 1.5%,
 

◎ Corporate purchases and leasing maintained stable growth, reflecting a balanced market structure.

The leap in new energy vehicle adoption was particularly striking—electric and plug-in hybrid vehicles sold a combined 24,776 units in June, surging 130.7% year-on-year and accounting for 20.8% of the total market share, a historic high.

This trend was also evident in cumulative sales, with new energy vehicles selling 102,348 units in the first half of the year, increasing their market share from 10.4% in 2024 to 16.8% this year.
 

From a brand perspective,

◎ French brand Renault sold 9,590 units in June, up 44.4% year-on-year, surpassing Toyota and Volkswagen to claim the top spot with an 8.1% market share.

◎ Toyota ranked second with 8,993 units sold, up 3.2% year-on-year.

◎ Volkswagen followed closely with 8,822 units sold, up 22.6% year-on-year.
 

◎ Dacia grew by 29.4%, ranking fourth.

◎ Meanwhile, SEAT, once a strong local player, fell 19.2% year-on-year, dropping to fifth place.

◎ Among premium brands, Mercedes-Benz, BMW, and Audi remained resilient. Mercedes-Benz grew 21.9% to 6,274 units, BMW rose 9.8%, while Audi declined 9.7%.
 

◎ New energy brands such as Tesla, BYD, and MG showed particularly rapid growth: Tesla increased by 60.7%, BYD surged 791.9%, and MG grew 40.5%. BYD sold 2,408 units in June, climbing to 20th place in the rankings.

In the model rankings,

◎ The Dacia Sandero topped the list for the 11th consecutive time, with June sales of 4,329 units, setting another monthly record.

◎ Following closely was the Renault Clio, with 3,317 units sold, up 113% year-on-year, marking its best monthly performance since 2017.
 

◎ Other standout models included the Peugeot 208(+88.8%), Opel Corsa(+69.1%), and Volkswagen T-Roc(+39.6%).
 

◎ Among new energy vehicles, the Tesla Model Y sold 1,179 units in June, up 127.2% year-on-year, establishing itself as a mainstream bestseller.

02

Chinese Brands in Spain

Performance and Market Breakthroughs
 

In the Spanish market, Chinese brands are no longer marginal players but demonstrated a full-fledged momentum to penetrate the mainstream in June 2025.

◎ BYD sold 2,408 units in June, nearly an eightfold increase, making it one of the fastest-growing brands in Spain.
 

Its cumulative sales in the first half of the year exceeded 10,000 units, reaching 10,196, thanks to its pure electric platform and product lineup tailored for the Western European market, such as the Seal, Dolphin, and Song PLUS EV.
 

◎ MG led among Chinese brands with 3,606 units sold, maintaining its 15th position overall. Its cumulative sales for 2025 reached 25,494 units, approaching the scale of traditional European brands like Opel and Ford.

The MG ZS remained its best-selling model, with 1,889 units sold in June, ranking 15th among all models and becoming one of the most recognized Chinese vehicles in Europe.

◎ Omoda sold 1,306 units in June, up 57.9% year-on-year, with cumulative sales of 6,043 units in 2025. Its focus on stylish and affordable crossovers has resonated with younger consumers.

◎ Jaecoo also entered the rankings, selling 824 units in June and 4,342 units cumulatively, with its off-road and rugged design strategy gaining traction in Spain.

◎ Lynk & Co, though still niche, saw explosive growth, selling 506 units in June, up 96.9% year-on-year, indicating its appeal to urban European consumers with its design and smart features.

◎ Leapmotor and XPeng also began their expansion in Spain this year, with Leapmotor selling 227 units and XPeng selling 63 units in June.
 

From a product perspective, the Leapmotor T03 and XPeng G9, targeting entry-level electric and premium smart vehicles, respectively, reflect Chinese automakers' sensitivity to European market demands in electrification and intelligence.

◎ Other brands such as Dongfeng, Ruilan, Neta, and Seres also appeared in Spain's market rankings, signaling broader Chinese participation in the "preheating" phase.

Chinese brands in Spain are forming a "dumbbell-shaped" market landscape:
 

◎ On one end are established players like BYD and MG, which have entered the mainstream brand tier,

◎ On the other end are emerging brands like Leapmotor, XPeng, and Jetour, which are testing the waters and gradually expanding their influence.

Against the backdrop of rapid growth in new energy adoption, Chinese brands' product competitiveness, pricing, and technological advantages are increasingly evident, securing them more space in Spain and the broader European market.

Summary
 

In June 2025, France's Renault and Dacia continued to dominate Spain's automotive market, while German and Japanese brands maintained steady growth. However, the more notable development was the comprehensive breakthrough of Chinese brands, leveraging systematic product strength, pricing advantages, and novelty. BYD and MG have entered the mainstream, while emerging players like Omoda, Jetour, Leapmotor, and XPeng are accelerating their expansion.