Bambu Lab, a consumer-grade 3D printing dark horse headquartered in Shenzhen, has achieved revenue exceeding 5.5 billion yuan in 2024, with net profit approaching 2 billion yuan and a net profit margin of over 30%. In the first quarter of 2025, Bambu Lab's single-quarter revenue reached 2 billion yuan. The logic behind this is the case of exporting 3D printing equipment to Europe and the United States (profitability comes from its own consumables ecosystem and high repurchase rate, rather than one-time equipment sales), achieving "silent popularity" through word-of-mouth and community-driven organic growth.

Against the backdrop of over 3.7 million consumer-grade 3D printers exported globally, Bambu Lab has secured a leading position in the North American and European geek markets. Behind this success lies a closed-loop system centered around "Machine, Model, Material"—machines, models, and consumables. Bambu Lab not only sells printers but also builds an independent and sustainable business engine through smart connected devices, model content recommendations, and a consumables ecosystem.

The entire 3D printing output meets the rigid demand of overseas users for emotional value and personalized manufacturing, with the export market dominating and riding the global trend of "personal manufacturing."