BOE Varitronix's innovative business: Diversified development opens a new era of growth

While most still regard BOE Varitronix as the global leader in automotive displays, the company has quietly initiated a profound strategic transformation.

In 2024, BOE Varitronix formally proposed a dual-drive strategy of "Automotive + Pan-Industrial," elevating the exploration of innovative businesses for a "second growth curve" to an unprecedented strategic level. It has also initiated deep reforms in underlying mechanisms across multiple areas, including corporate organizational structure, management systems, R&D, and supply chains.

Today, with AI technology continuing to lead the way, innovative businesses have flourished and borne abundant fruit on the fertile ground of strategy, mechanisms, and systems: from the groundbreaking automotive AI digital amplifier to the trendsetting CDR hybrid digital radio, and further to the new consumer-grade application terminals that open up new smart home scenarios. BOE Varitronix is wielding technological breakthroughs as a spear and scenario innovation as a shield, simultaneously building unique growth momentum across multiple high-growth tracks. It is painting an innovative ecosystem blueprint of "Beyond Screens, Beyond Vehicles" and exploring a clear path to transition from a global leader in automotive displays to a globally leading innovator in automotive and pan-industrial intelligent solutions, demonstrating development potential far beyond imagination.

Automotive AI Digital Amplifier: Leading the Upgrade of In-Cabin Audio Experience

In the race to upgrade user experiences in the automotive market, in-car audio systems have become another key battleground for premium cabin experiences. Against this backdrop, BOE Varitronix's automotive AI digital amplifier product has perfectly met users' new demands for audio experiences.

Debuting in September this year, the automotive AI digital amplifier product is equipped with BOE Varitronix's self-developed AI full-scenario noise reduction model, leveraging cutting-edge deep neural network models and a unique dual-mode sensing structure. In typical white noise test scenarios, it significantly improves the signal-to-noise ratio, achieving industry-leading noise reduction performance. In real-world applications like in-car voice calls, it not only eliminates road and engine noise but also precisely removes sudden noises like car horns, vastly expanding its application scenarios compared to traditional noise reduction algorithms. Notably, the algorithm achieves deep noise reduction while maximally preserving the original audio quality of voice calls, solving the long-standing industry challenge of "deeper noise reduction leading to more severe voice distortion." With a signal-to-noise ratio of up to 103dB and ultra-low distortion below 0.03%, it delivers exceptionally high-quality original audio details for cabin users.

Additionally, it features the world's first self-developed in-car real-time AI audio restoration model, using generative AI to repair audio details lost due to compression, signal interference, or hardware limitations during recording. Even when playing highly compressed audio in the car, users can enjoy "lossless high-fidelity" sound quality in real time. Combined with self-developed virtual surround sound technology, it transforms ordinary stereo sources into multi-layered, immersive 3D sound fields, delivering a stunning "audiophile-grade" listening experience in the car cabin.

Worth mentioning, the amplifier integrates two Hi-Fi 5 DSP chips, supporting up to 24 channels and a maximum 2640W Class D amplifier for powerful sound. Each channel can be individually adjusted for delay, phase, and equalization, and fine-tuned based on the characteristics of each speaker and cabin layout. The modular hardware design significantly lowers adaptation costs for automakers, making it particularly appealing to premium flagship vehicles seeking differentiated experiences.

CDR Hybrid Digital Radio: A New Opportunity for Automotive Infrastructure Upgrade

If the automotive amplifier targets the experience upgrade market, the CDR hybrid digital radio stands at the forefront of industry trends, representing the future direction of automotive broadcasting.

BOE Varitronix's CDR hybrid digital radio comprehensively surpasses traditional FM/AM analog broadcasting in multiple dimensions. Its ultra-high audio quality of 90dB is a qualitative leap over the 57dB of standard FM radio, reaching professional "sound engineer-grade" levels while remaining fully compatible with existing FM/AM broadcasts. This smooth upgrade path significantly lowers the adoption barrier for automakers, allowing them to transition to digital broadcasting without sacrificing current user experiences.

Functionally, CDR hybrid digital radio builds a trinity service system of "entertainment + information + emergency." Beyond offering rich content like news, government updates, and audiobooks, as well as traffic and weather services, its standout emergency features prove invaluable in extreme scenarios like earthquakes or severe weather. CDR technology boasts high signal stability and anti-interference capabilities, enabling the transmission of not just traditional audio but also emergency messages via text, images, and video—all without mobile network support. Combined with BeiDou positioning for centimeter-level vehicle tracking and assisted navigation, it provides critical support for rescue operations.

Currently, BOE Varitronix has built a full-chain R&D team covering hardware, software, and testing, offering end-to-end services from technical adaptation to certification support. Notably, it also supports overseas digital radio standards like DAB and DAB+, poised to add value alongside Chinese automakers' global expansion and help create new growth drivers.

Terminal Breakthrough: Scenario Innovation Opens New Blue Ocean

BOE Varitronix's terminal applications for innovative scenarios showcase its vast potential in exploring the "HERO" scenario ecosystem.

This year, its newly incubated product—the world's first smart ecosystem tank—extends its core capabilities in "display technology + AI + IoT" into the high-value niche where pet economy and smart home intersect.

The smart ecosystem tank innovatively blends "premium displays + ecological landscapes" into a unique aesthetic, combining BOE Varitronix's leading display technology with ecological landscaping art. Users can not only monitor environmental metrics in real time via HD displays but also customize landscapes through AR, creating one-of-a-kind ecological art spaces. This fusion of technology and artistry precisely meets the next-gen consumers' pursuit of "smart living aesthetics."

Technically, AI deep learning and multi-sensor fusion automatically optimize core functions like filtration, lighting, and temperature control based on water quality, temperature, and light conditions, enabling seamless smart adjustments that drastically lower maintenance barriers. Generative AI and voice interaction allow users to engage with the tank naturally, achieving a new "emotional-intelligent" interactive experience.

This year, the smart ecosystem tank has been showcased at major pet and reptile expos like Shanghai Turtle Valley Expo, Asia Pet Expo, and Guangzhou World Reptile Expo, drawing widespread attention upon debut.

The synergistic efforts of innovative businesses like the automotive AI digital amplifier, CDR hybrid digital radio, and smart ecosystem tank reflect BOE Varitronix's clear execution of its "Beyond Screens, Beyond Vehicles" strategy amid the AI wave. On broader technological frontiers, it continues to expand into AI, low-altitude economy, embodied intelligence, and more, creating powerful ecosystem synergies with existing businesses. The outside world is increasingly seeing BOE Varitronix's elegant pivot from an automotive display giant to a globally leading innovator in automotive and pan-industrial intelligent solutions, continuously unlocking vast new growth spaces under its "Automotive + Pan-Industrial" dual-drive strategy.

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