Who is actually bashing Xiaomi?

For a long time, if you mention being friends with users, I think many people would mention Xiaomi.
In the internet era, how to be friends with users, many people hold "Participation" as a textbook.
Many users indeed treat Xiaomi as a friend, telling others how good MIUI is and how Xiaomi's cost-performance ratio crushes Blue Green OV.

My first phone was the Xiaomi 2s, and the first stock I bought in Hong Kong was also 01810.

The most impressive Xiaomi marketing in the past was undoubtedly the 2017 Xiaomi Thanksgiving Season event, which directly gave 1 million Mi fans a 100-yuan no-threshold coupon each, supporting users to get freebies.

Sincerity is the ultimate skill, and this kind of coupon distribution without any tricks really shocked me.

For a long time, although there were many flaws in marketing, I still trusted Xiaomi very much.

For example, the notebook coin incident was in 2016, and I thought it was an isolated incident at the time.

When did Xiaomi start to feel unfamiliar to me?

When I increasingly couldn't understand this company, and isolated incidents became more and more frequent.

For example, after watching the 2022 phone launch event, during the phone thickness comparison segment, I really didn't understand the logic and meaning behind this comparison.

I felt my intelligence was insulted. I don't know if Lei Jun felt anything was wrong when he presented this PPT on stage. Is this comparison really logical?

Or is the comparison actually not important, and what's important is "making users feel it's thin and light."

The result is the most important; the argument doesn't matter.

At that moment, my trust in this company dropped by three-quarters.

Why are there so many short videos bashing Xiaomi everywhere recently? I can only say that when isolated incidents become more and more frequent, users will really turn from fans to haters.

So, who is really bashing Xiaomi?

The biggest black materials are these promotional materials that can't stand scrutiny.

Although many people think domestic competition is fierce, competitors have broken the lower limits.

When you stare into the abyss, the abyss stares back at you.

But I don't think this is a reason to become the abyss.

What does it mean to become the abyss?

Duan Yongping gave a very good example, which I'll quote here:

Without right and wrong, it's the abyss.