Jia Jia Flavor • Chinese New Year｜A feast with one sauce, painting the picture of reunion with 'freshness' as the ink

As the footsteps of the Spring Festival draw nearer, the festive atmosphere, like aged fine wine, grows richer with the passage of time. Across the vast land of China, lanterns and decorations are hung, fireworks rise, and every corner brims with the joy of the season. Among these celebrations, the family reunion dinner undoubtedly stands as the warmest and most ceremonial highlight of the Spring Festival. It carries people's reflections on the past year and their hopeful aspirations for the new year.

"Amid the sound of firecrackers, the old year passes; the spring breeze brings warmth into the homes." When the glow of red lanterns illuminates every inch of the streets and alleys, and the aroma of cured meats fills every corner of the kitchen, the deep anticipation of the Chinese people for the New Year converges like a babbling brook onto that steaming, fragrant, and flavorful reunion feast. This is not just a feast for the taste buds but also a fusion of emotions, a bond of family ties, and a vivid portrayal of cultural heritage.

As a well-known seasoning brand deeply rooted in the nation's dining tables for years, Jiajia Food is like a silent guardian, always accompanying and witnessing the precious festive memories of millions of families with a bottle of soy sauce and a dish of seasoning. It has witnessed the laughter and joy of countless families and the relentless pursuit of a better life amid the changing times.

The ceremonial essence of the New Year resembles a delicate ink painting, hidden between the rising smoke from the stove and the modest dining table. Every home-cooked dish tells the story of life's ups and downs; every reunion dinner is a warm gathering of family love. And the perfect seasoning is the most vibrant color in this painting, giving dishes their soul and adding a unique brilliance to ordinary days.

In the kitchens of countless households during the Spring Festival, Jiajia has long become an indispensable and trusted partner. Take Jiajia's low-sodium soy sauce, for example. It employs advanced DSX physical salt-reduction technology, truly achieving the exceptional quality of "reducing salt without compromising freshness or quality." When lightly drizzled over freshly steamed sea bass, it instantly enhances the dish's aroma, elevating the flavor without overpowering it, delivering a healthier and more delicious experience—effortlessly becoming the finishing touch of the family feast. This drop of soy sauce is not just a seasoning but also a messenger of health, reflecting Jiajia's deep care for consumers' well-being.

While preserving traditional festive flavors, Jiajia also demonstrates an innovative spirit that keeps pace with the times. Recognizing the diverse needs of modern family dining scenarios, it actively creates festive flavors that blend northern and southern tastes and appeal to all ages. For instance, pairing hotpot base with matsutake seasoning infuses the spicy and savory flavors with a hint of mountain delicacy sweetness. Whether it's the lively atmosphere of northern-style hotpot gatherings or the fresh and elegant southern-style vegetable dishes, this unique combination sparks warm and novel experiences. This innovation not only satisfies people's pursuit of delicious food but also perfectly blends tradition and modernity on the palate, ensuring that every family feast carries both the taste of heritage and the novelty of the times—showcasing Jiajia's wisdom in balancing tradition and innovation.

Flavors come from time; the heart moves with craftsmanship. Starting from the hopeful land of Ningxiang, Hunan, Jiajia has grown step by step into a trusted seasoning enterprise for the nation, always holding onto its original aspirations. For decades, it has adhered to the craftsmanship spirit of "pragmatism," upholding quality standards and the original commitment to food safety. Over the years, Jiajia Food has continuously advanced product upgrades, health innovations, and scenario-based research and development, allowing traditional brewing techniques to coexist harmoniously with modern consumer demands.

Where the "sauce" heart goes, reunion follows. With "freshness" as its ink and craftsmanship as its brush, Jiajia Food paints heartwarming and beautiful pictures of reunion during the special occasion of Chinese New Year. In the days to come, we believe Jiajia will continue to uphold its original aspirations, innovate relentlessly, and add more flavors to our lives, accompanying us through every unforgettable moment.