The essence of business is actually about understanding and manipulating human nature.

Because people care about face, we have Moutai;

Because people love a bargain, we have Pinduoduo;

Because people are lazy and love to eat, we have Meituan;

Because people love to show off, we have Douyin;

Because people want to get something for nothing, we have lotteries;

Because people are anxious, we have insurance;

Because people dream of getting rich overnight, we have casinos;

Because people want high leverage with little capital, we have the stock market;

Because people love gossip, we have Weibo;

Because people are curious, we have blind boxes.

If you want to start a business, you must figure out which aspect of human nature you want to leverage? You must think it through clearly.