得武岸
2026.02.09 06:20

A cup of lemon tea

Longbridge - 新消费星球
新消费星球

一杯 “柠檬茶” 搅动茶饮江湖,“低卡健康” 击中年轻人需求?

2021 年,一杯带着冰块的柠檬茶在饮品市场火速出圈。口味酸甜清香,颜色黄绿清爽。柠檬茶打败脏脏奶茶、豆乳茶和奶盖茶,一举成为茶饮市场的新晋 “网红”。在新消费观念叠加下,茶饮市场的火爆加速了柠檬茶细分赛道的发展。《中国餐饮品类与品牌发展报告 2021》数据显示,2020 年现制茶饮市场规模 1136 亿元,预计到 2025 年将达到人民币 3400 亿元,复合年增长率为 24.5%...

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