Recently, after watching short videos and browsing Zhihu, I've summarized a few points of experience. I'm wondering why influencers can become influencers. 1. You're either exceptionally smart (but not too smart, what you say needs to be understandable), or exceptionally stupid, so stupid that people want to scold you. 2. Either extremely unconventional, able to output a lot of brainwashing or outrageous viewpoints. 3. Either exceptionally good-looking, or exceptionally ugly. 4. Or possess unique life experiences or experiences. 5. All of them are very shameless and outgoing. 6. Vulgar, lowbrow content is the most popular.