Ant's cash giveaways, JD's product sales, Ping An Good Doctor's night watch: Three forms of AI medical services during the Spring Festival

The bell for the 2026 Lunar Year of the Horse is about to ring. As families gather for the Spring Festival, public attention on health AI continues to rise. Recently, internet healthcare giants such as Ant Afu, JD Health, and Ping An Good Doctor have launched online service campaigns for the New Year, safeguarding the well-being of countless households during the holiday.

As the newly "trending" AI healthcare app, Ant Afu chose to leverage the "Collect Five Blessings" campaign to distribute 16.8 yuan health red packets. Through the method of "health tasks + red packets/raffles," it aims to enhance user interaction and retention. JD Health, on the other hand, continues to leverage its strengths in supply chain and pharmaceutical services by launching a New Year health gift zone, helping users purchase all health gifts in one stop. It also introduced promotions like purchasing a health check-up package for parents with the second one free.

Ping An Good Doctor, positioned as a healthcare and elderly care service provider, chose to launch the "No Holiday Closure During Spring Festival, Ping An Protects Health" service guarantee initiative amid the fierce marketing battle of "AI + Healthcare" this Spring Festival. Relying on its nationwide "online, in-hospital, at-home, and at-enterprise" four-dimensional service network, it ensures the continuity and accessibility of medical and health management services during the holiday.

Traffic Fission vs. Value Protection: Two Logics on the Spring Festival Battlefield

Ant Afu's Spring Festival strategy is clear and efficient: From February 11th to 12th, new users who register and complete a health conversation with the AI can instantly receive a 16.8 yuan Alipay red packet. Leveraging Alipay's over 700 million medical insurance code users and the doctor resources from Haodf.com, the "Famous Doctor AI Avatar" allows academician-level experts to serve millions of users through digital humans, representing the ultimate application of internet tactics in the medical field.

JD Health's approach, utilizing the New Year holiday scenario, enhances platform user operations through marketing methods like health gold rebates and exclusive New Year health subsidies. Simultaneously, relying on its nationwide JD Logistics network, it focuses on ensuring supply in popular tourist cities, addressing scenarios like travel, gatherings, and emergencies, to fully meet public medication needs.

JD Health and Afu represent the typical "Internet E-commerce + Healthcare" driven path, characterized by high frequency, speed, and strong fulfillment. Ping An Good Doctor, however, focuses on implementing "full-scenario presence" service guarantees. On February 9th, Ping An Good Doctor launched the "No Holiday Closure During Spring Festival, Ping An Protects Health" special campaign. With a combination of three major sections—"Professional Diagnosis and Treatment," "Warm Health Delivery," "Health Maintenance and Renewal"—and nine concrete measures, it practically safeguards comprehensive medical and health service scenarios such as seeing a doctor and getting medication, home health visits, and preventive health consultations. The goal is to truly "handle" deep service demands when sudden illnesses coincide with a medical resource vacuum during holidays, or when health care is absent due to time and space constraints.

On one hand, addressing the biggest pain point of "difficulty in seeing a doctor" during the holidays, the Ping An Family Doctor team provides 24/7 online consultations, promising a response within 30 seconds. Backed by the service confidence built from thousands of in-house doctors and over 50,000 internal and external doctors, users can connect via video with a panel of 3,000+ top medical experts in as fast as 3 hours through the platform.

On the other hand, for the countless workers still 坚守 on their posts, Ping An Good Doctor, in collaboration with its branches nationwide, launched the "Health Care for a Hundred Enterprises" campaign, providing medical support including specialized screenings, TCM physiotherapy, round-the-clock online consultations, and medical assistance. Simultaneously, for the elderly population, it specially launched the "Butler's New Year Warmth Delivery, Peaceful Years Together" home visit care activity, delivering New Year care gifts to seniors. Combined with home care rights services, it responds to seniors' needs at any time, providing solid support for the "concerns" of workers' families.

Differentiated Moats: The Multiple-Choice Question of "AI, AI + Human, AI + Human + Ecosystem"

The continuous rise in user demand during holiday scenarios has accelerated the productization exploration of AI health applications. Ant Afu, JD Health, and Ping An Good Doctor respectively represent the internet healthcare industry's continuous questioning and exploration of the "AI + Healthcare" proposition.

In terms of core AI healthcare service capabilities, Ant Afu focuses on AI consultation, dialectical medical knowledge, AI interpretation of reports/medications, etc., representing the efficiency revolution of "AI replacing humans."

JD Health further presents its own answer of "AI + Real Person." Under the proposition of serious medicine, it continuously deepens its efforts in the field of AI-assisted diagnosis and treatment. On one hand, through the "AI Jingyi" large language model agent, JD Health customizes "digital avatars" for top-tier hospital experts, answering patient inquiries 24/7 and organizing conversations into key-point documents for doctors' reference. On the other hand, it continuously expands and connects with professional doctor resources to provide professional consultation advice. During the Spring Festival, JD Internet Hospital continued to provide users with 24/7 online consultation services, with an average response time of 30 seconds. Meanwhile, starting from February 10th, JD Internet Hospital, in collaboration with leading top-tier hospital experts nationwide, launched services where top-tier experts respond within 1 minute and provide 30-minute in-depth communication, with the AI doctor "Dawei" assisting throughout the online consultation process.

Ping An Good Doctor, through the full-scenario closed loop of "AI + Human + Ecosystem," promotes the return of medical and health services to the essence of "people-centric." Relying on its deep accumulation of medical resources, during the Spring Festival, Ping An Family Doctor can not only maintain 24/7 online availability, ensuring responses within 30 seconds, but also provide users with services such as quick consultation for minor illnesses, home delivery of medicine, precise medical guidance, post-diagnosis follow-ups, and global drug sourcing. Simultaneously, for complex and difficult cases, the platform provides users with video consultation services from panels of top medical experts, with the fastest connection in 3 hours, enabling users to receive professional doctor guidance and top-tier medical resources without leaving home. When users might be facing a real emergency rather than a minor inquiry, the "real family doctor connected within 30 seconds" and the "panel of top medical experts connected in 3 hours" become the trust anchor point of life-and-death importance.

This Lunar Year of the Horse, what we see is no longer homogeneous traffic involution, but the divergence of paths as China's internet healthcare industry matures. Ant Afu uses technology as its wings to broaden the scope of health interaction; JD Health uses its supply chain as its foundation to solidify the speed of pharmaceutical accessibility; while Ping An Good Doctor chooses to build a moat of full-scenario protection with "AI + Human + Ecosystem." Industry giants are proving in their own ways that beyond traffic and efficiency, the essence of medicine remains respect and watchfulness for life.