Allianz Named the World's Top Brand in Insurance and Asset Management by Brand Finance

Recently, Brand Finance released the "Global 500 2026" report, in which Allianz Group (hereinafter referred to as "Allianz") performed remarkably well. The report shows that its brand value increased significantly by 22% year-on-year, reaching a record high of $60.7 billion, making it one of the fastest-growing global brands of the year. With this growth, Allianz jumped to 21st place in the report's ranking, topping the insurance and asset management sector.

Founded in 1890, Allianz Group is a global integrated financial insurance giant headquartered in Munich, Germany. After more than a century of development, it has become a leader in the global insurance and asset management industry. This leap in brand value is attributed to its solid financial performance and dynamic brand strategy. As a global financial services giant, Allianz operates in nearly 70 countries and regions, consistently focusing on insurance and asset management. With deep trust accumulation and professional service capabilities, it continuously fulfills its people-oriented brand commitment. By deepening emotional connections in global markets, providing warm customer experiences, and actively undertaking social responsibilities, Allianz has effectively transformed its business strength into brand value, gaining widespread trust and recognition worldwide.

This achievement also continues its strong momentum in brand building. In 2025, Allianz was rated the world's most valuable insurance brand in the "Best Global Brands" list released by another authoritative international brand consultancy, Interbrand. This latest breakthrough in the Brand Finance report further confirms Allianz's powerful momentum in the simultaneous positive development of its brand and business.

In today's uncertain global financial environment, consistent recognition from international authoritative institutions is not only an acknowledgment and tribute to Allianz Group's over-a-century of professional expertise but also a crucial cornerstone for seizing opportunities and leading industry transformation in the new era. It highlights Allianz Group's foresight and practice in transforming its profound historical heritage into a capacity for continuous evolution.

Brand Finance, founded in 1996 and headquartered in the City of London, is an internationally leading brand valuation and consultancy firm. Its indicator database is widely adopted and trusted by global financial institutions, non-governmental organizations, and academia. This report is based on in-depth research across 193 countries (i.e., all UN member states), strictly adhering to international accounting standards and international norms such as ISO 10668 and ISO 20671. It provides a comprehensive assessment from multiple dimensions, including core brand indicators, innovation and technology highlights, and sustainability performance. Being selected for this list is not only authoritative recognition of a brand's comprehensive strength and international influence but also provides endorsement for companies to enhance credibility, deepen cooperation, and lead the healthy development of the industry in the global market.