$Novo Nordisk AS(NVO.US) Buffett on the 'Eureka Moment': I take investing extremely seriously. One day, I read a certain passage in Chapter 8 of *The Intelligent Investor*, and suddenly realized my previous approach to investing was wrong. That 'flash of insight' changed my life. If I hadn't read that book, I don't know how long I would have spent studying things like 200-day moving averages and stock chart patterns — things that are actually all wrong. There are always a few moments in life when you suddenly discover something so important that you wonder why you didn't notice it from the start. This can happen even with companies I've researched for a long time. People need to accumulate knowledge in their minds to occasionally have those 'flashes of insight'.