The policy tailwind from the Two Sessions empowers the sports industry, with Kangbite poised to leverage this momentum to unlock growth potential.

The 2026 National Two Sessions concluded successfully. The Government Work Report highlighted key terms such as Healthy China, Sports Power, Expanding Domestic Demand, Event Economy, and AI+ as industry frontiers, charting a clear development path for the sports industry and the sports nutrition sector. As a leading domestic sports nutrition company, CPET (Kangbite) reached the critical milestone of its 25th anniversary, deeply aligning with national strategies. Driven by policy dividends, consumption upgrades, and technological empowerment, it is poised to further expand its growth space.

Sports Power Anchors Long-Term Track, Event Economy Activates Domestic Demand

The 2026 Government Work Report explicitly proposed accelerating the construction of a Healthy China and a Sports Power, raising the average life expectancy to 80 years, and elevating national fitness and public health to a national strategic level. National fitness is the core lever for achieving increased life expectancy and advancing the construction of a Sports Power, and its deepening implementation is generating massive momentum for sports consumption.

During a concentrated interview session at the "Ministers' Corridor," Gao Zhidan, Director of the General Administration of Sport of China, stated that public enthusiasm for participating in sports is growing, sports consumption is becoming a new lifestyle trend, and the sports industry is emerging as a new driver of China's economic and social development. In 2025, the proportion of the population frequently participating in physical exercise nationwide reached 38.5%, and per capita sports consumption among residents aged 19 to 59 was nearly 2,500 yuan, a 38% increase from 2020.

As a crucial pivot under the national fitness strategy, the event economy has gradually gained widespread market attention in recent years. The Government Work Report this time concurrently deployed the event economy, ice-snow economy, and outdoor sports, proposing to build and utilize sports facilities accessible to the public and cultivate distinctive mass sports events to stimulate domestic demand growth through sports scenarios. This deployment aligns closely with the strategy to expand domestic demand, with event traffic rapidly converting into consumption increments.

As a benchmark brand in China's sports nutrition industry, CPET has been deeply rooted in the sector for nearly 25 years. From serving over a hundred national teams and top-tier events to serving the general public, its products cover all scenarios including professional competition, mass fitness, and outdoor sports, fully benefiting from the national fitness wave and the surge in sports consumption. From marathons and cross-country races to bodybuilding and outdoor hiking, sports nutrition supplementation has become a necessity. CPET has deployed a full range of products including protein supplementation, energy replenishment, and sports recovery. Energy gels provide quick energy, electrolyte drinks maintain fluid and salt balance, and protein powder aids muscle repair, forming a complete supplementation plan that precisely matches the needs of events and outdoor activities.

According to industry data, the size of China's sports nutrition food market reached 9.71 billion yuan in 2024 and is expected to increase to 20.93 billion yuan by 2030, potentially doubling in size within six years. With its professional product matrix aligning with consumption upgrade trends, CPET has transitioned from serving professional athletes to the mass fitness population and from offline events to online retail. Leveraging the domestic demand strategy, it has achieved growth in both market share and sales volume, becoming a core beneficiary of the release of sports consumption demand.

AI+ Sports Implementation, Digital Sports Tech Services Seize the Initiative

The 2026 Government Work Report emphasized creating new forms of intelligent economy, deepening and expanding "AI+", and promoting the commercial and scaled application of AI in key industries. The sports field is one of the important scenarios for AI technology implementation. The "Data Elements × Sports" initiative is accelerating, with big data and AI deeply integrating with sports and fitness. Its application boundaries are extending from national fitness scenarios to nutrition supply and supplementation scenarios, using the concept of "diet-exercise balance" to advance the implementation of "weight management" and "Healthy China" strategies, becoming a new focal point for digital sports technology services.

CPET has proactively laid out digital sports technology services, combining AI and big data with sports nutrition to create scientific and intelligent fitness solutions: through physical test data collection, exercise habit analysis, and nutritional demand modeling, it customizes personalized supplementation plans for users; it builds smart fitness platforms connecting sports equipment, nutrition products, and health management, achieving closed-loop services of "data-driven + scientific supplementation." Simultaneously, leveraging its core technology system of AI Smart Nutrition Technology, CPET brings the gold-medal-level nutrition and health management services used by national teams to the public's dining table, creating "AI Nutrition Smart Canteens" for government agencies, enterprises, schools, communities, hospitals, etc. Using AI nutrition as an anchor, it empowers canteens with scientific meal provision, reasonable dietary services, food safety supervision, and refined inventory management, achieving integrated digital and efficient operation of front and back-of-house.

Digital transformation not only enhances user experience but also strengthens brand competitiveness. On the professional side, CPET provides national teams with digital physical monitoring and nutritional intervention. On the public side, it offers online guidance and product recommendations through apps and mini-programs, covering a broader fitness population. Driven by AI+ sports policies, CPET is upgrading from a product supplier to a sports health solution service provider, potentially opening a second growth curve.

2026 marks the beginning of the 15th Five-Year Plan, with the sports industry and sports nutrition sector standing at a new starting point. The Two Sessions policies have pointed the direction for the industry: Healthy China anchors the growth logic, the event economy activates short-term demand, and AI injects long-term momentum. As a leader in sports nutrition, CPET is making all-round efforts in products, technology, and channels, deeply participating in the implementation of national strategies. While meeting the public's sports and health needs, it aims to achieve high-quality corporate development. In the future, as sports consumption continues to expand and digital transformation deepens, CPET will continue to benefit from the industry's high prosperity. With professional strength, it will contribute to the construction of a Sports Power and a Healthy China, striving to become a benchmark brand for China's sports nutrition industry going global.