Allianz China Launches 2026 "3•15" Consumer Rights Protection Campaign, Painting a Warm Foundation for Financial Consumer Protection

On March 15, 2026, the 44th International Consumer Rights Day arrived as scheduled. Centering around the annual theme of "Clearing the Financial Network, Safeguarding Peace of Mind in Consumption" by the National Financial Regulatory Administration, Allianz (China) Insurance Holding Co., Ltd. (hereinafter referred to as "Allianz Holding"), in collaboration with its three member companies, namely Allianz Life Insurance Co., Ltd. (hereinafter referred to as "Allianz Life"), JD Allianz Property & Casualty Insurance Co., Ltd. (hereinafter referred to as "JD Allianz"), and Allianz Insurance Asset Management Co., Ltd. (hereinafter referred to as "Allianz Asset Management") (collectively referred to as "Allianz China"), integrated resources and coordinated efforts. Focusing on three main lines—innovative communication matrix, protecting specific groups, and upgrading hardware services—they carried out nationwide financial consumer rights protection education and publicity activities with distinctive themes and numerous highlights, using practical measures to safeguard the well-being of every consumer.

Building a Diverse Matrix, Conveying the Warmth of Insurance with a Positive, Strong Voice

As China's first wholly foreign-owned insurance holding company, Allianz Holding inherits the century-old professional expertise of a global insurance giant while deeply integrating into the pulse of the local market. During the "3•15" financial consumer protection campaign, it fully leveraged its coordinating and leading role, collaborating with member companies, integrating resources, and working in the same direction to build a consumer protection communication matrix covering both online and offline channels and integrating diverse formats. In a warmer and more engaging way, it delivered financial knowledge to every household.

Online, it resonated with a strong industry voice through professional dedication. Its subsidiary Allianz Life continued to normalize the "Senior Management Talks Consumer Protection" initiative, launching a series of long-form graphics during the "3•15" period, where management authoritatively interpreted consumer protection policies and conveyed corporate commitments. Allianz Asset Management, closely following regulatory guidance and social hotspots, disseminated rational investment concepts through science-popularization graphics and thematic articles, guiding consumers to take steady steps in their financial journey.

Offline, it conveyed industry warmth with sincere care. Allianz Life deeply participated in the "13th Financial Consumer Community Experience Day," relying on the Shanghai United Media Group platform to make financial knowledge "fly into ordinary households." Branches tailored their efforts to local conditions, promoting the in-depth and solid implementation of insurance "Five Entries." Some focused on new urban residents, conducting targeted financial literacy sessions at express delivery stations, food delivery points, and logistics parks; others tied into holiday themes, launching special interactions like "Protecting 'Her' Rights" and traditional Chinese culture lectures around Women's Day and Arbor Day; others expanded communication channels, continuously amplifying consumer protection awareness through subway posters and community outreach. JD Allianz delved into caring for special groups. Its Shanghai branch conducted financial scenario-based teaching for individuals with Down syndrome and autism; its Shenzhen branch held consumer protection lectures for people with disabilities, explaining application cases using local dialects and sign language; its Guangzhou branch integrated financial knowledge into the "New Year Fun Sports Day for Families with Special Needs Children," accompanying children in learning and growing through fun games, making insurance services more humane and warm.

Focusing on Key Groups, Building a "Firewall" Against Financial Network Chaos

Currently, finance is accelerating on the digital expressway, while undercurrents of online fraud are also surging. Preventing financial network chaos and safeguarding people's "money bags" has become an important mission entrusted to financial institutions by the times. During this "3•15" period, Allianz China focused on high-risk and vulnerable groups such as "two drivers and two riders," using professional expertise to weave a dense safety net, enabling financial consumers to navigate the digital wave steadily and go far.

Allianz Holding fully leveraged the radiating effect of its online platforms, publishing Q&A on preventing financial network chaos via its WeChat public account. Through interactive communication and scenario-based guidance, it helped the public develop the "keen eye" to see through scams, solidifying the first line of defense for financial security.

Simultaneously, Allianz Life innovatively launched the "No Matter How Busy with Deliveries, Don't Forget Safety" series of anti-fraud comics and short videos targeting new employment groups like truck drivers and ride-hailing drivers. In a simple, understandable, vivid, and interesting way, it exposed online fraud tactics, allowing financial knowledge to be transmitted at one's fingertips. Allianz Asset Management used science popularization as a tool to continuously disseminate safe consumption and cybersecurity concepts. Through professional guidance, it helped the public enhance self-protection awareness, injecting positive energy into creating a healthy and orderly financial consumption environment, and fulfilling corporate social responsibility through concrete actions.

JD Allianz precisely focused on couriers. Collaborating with branches in Guangdong, Sichuan, Beijing, Shanghai, and other regions, it entered JD Express delivery stations and logistics parks, delivering "Financial Security Gift Packs" to the "delivery people" shuttling through city streets. Addressing characteristics like couriers' frequent exposure to online payments and insufficient financial knowledge reserves, the event adopted a three-dimensional education model of "case analysis + scenario simulation + interactive Q&A." It systematically explained core knowledge such as preventing telecom network fraud and personal information protection. Combined with prevalent scams like "brushing for rebates" and "impersonating customer service for refunds," it deeply deconstructed fraud schemes, reinforcing the anti-fraud awareness of "not easily trusting, not disclosing, not transferring," ensuring financial protection warmly accompanies the city's runners.

Dual Upgrades in Hardware and Service, Warm Measures to Bridge the Digital Divide

In response to the relatively weak financial knowledge among the elderly, the prominent issue of the digital divide, and the insufficient service facilities and inconvenience faced by people with disabilities, Allianz Holding guided member companies to continuously improve age-friendly and barrier-free service systems. Upgrading hardware to solidify the service foundation makes financial services warmer and more substantial.

Allianz Life embedded the concept of age-friendly service into the entire process of branch operations. All business premises set up priority windows for the elderly, opened exclusive green channels, and equipped facilities like reading glasses, magnifying glasses, and convenience medicine boxes, allowing elderly customers to enjoy convenience upon entry. The unified service hotline 95342 simultaneously opened a dedicated line for the elderly, with dedicated agents providing slow, clear, and patient answering services. For elderly groups with mobility difficulties or doubts about online operations, the company introduced a home visit service mechanism covering high-frequency business scenarios like claims applications and policy changes, enabling elderly customers to handle business without leaving home, truly achieving full coverage of service reach.

Since 2025, JD Allianz has comprehensively advanced the renovation of barrier-free facilities at its business outlets. It uniformly standardized the setup of barrier-free access, low-level service counters, and clear, prominent guidance signage, simultaneously equipping convenience facilities like wheelchairs, crutches, and hearing aids. This physically bridges the "last meter" for people with disabilities to conduct business. Today, wheelchair users can smoothly enter and exit the business hall, and people with hearing impairments can communicate clearly through hearing devices. Every detail of the renovation translates into tangible service warmth.

Financial consumer rights protection is the inherent duty of financial institutions and a vivid practice of "Finance for the People." Through this series of "3•15" activities, Allianz China conveyed the warmth of finance with practical actions, sincerely safeguarding the trust and entrustment of every consumer. In the future, Allianz China will continue to uphold the mission of "Protecting Your Future," integrating global professional expertise into local, in-depth practice, continuously deepening long-term consumer protection mechanisms, and working together with consumers to build a trustworthy, safe, and clear financial consumption environment.