Sunshine Insurance Announces 2025 Annual Results: "New Sunshine Strategy" Deepens Implementation, Writing a New Chapter of Responsibility and Commitment

In 2025, the insurance industry entered a critical stage of structural reshaping under deepened regulation, market transformation, and policy guidance. On March 16, Sunshine Insurance announced its 2025 annual results. Facing new situations and changes, Sunshine Insurance (6963.HK) took proactive actions, solidly advanced the deep implementation of the "New Sunshine Strategy," with technology-enabled full-chain empowerment as the core lever and customer demand orientation as the fundamental business principle, driving the steady development of various business segments. This achieved a dual improvement in operating performance and development quality, fully demonstrating the company's operational resilience through market cycles and its potential for high-quality development.

Property and Life Insurance Synergistically Advance, High-Quality Development Capability Significantly Improves

In 2025, the low-interest-rate environment and the "Report-Action Integration" policy adjustments jointly impacted the industry ecosystem. Sunshine Life actively responded to market changes, strengthened asset-liability linkage, and continuously consolidated profit sources. Simultaneously, it persistently optimized the product structure, effectively reduced liability costs, and enhanced refined management standards, significantly improving operational stability. Total life insurance premium income increased by 27.5% year-on-year to RMB 1,026.1 billion; new business value grew by 48.2% year-on-year, reaching RMB 76.4 billion.

Regarding property insurance business, Sunshine Insurance adopted "stability as the priority, quality over speed" as its development tone, focusing on optimizing the business structure. The business scale grew steadily, demonstrating strong operational resilience. For the full year of 2025, Sunshine Property & Casualty's original insurance premium income was RMB 478.9 billion, showing continuous year-on-year growth. In terms of underwriting profitability, the company actively adapted to changes in the market environment and macro-policy adjustment requirements, adjusted its business structure, demonstrating strategic resolve in balancing scale and quality. The company's 2025 comprehensive cost ratio for non-guaranteed insurance underwriting was 98.9%, significantly enhancing the quality of business development.

Continuous Iteration of Products and Services, Optimization and Enhancement of Customer Experience

On the client side, Sunshine Life closely aligned with customers' full lifecycle needs, continuously enriched the full lifecycle product system, launched 12 silver-haired products under the "Beautiful Life" series, upgraded service system construction, improved customer satisfaction and experience, and continuously enhanced customer management capabilities. In 2025, Sunshine Life's mid-to-high-net-worth customer management continued to optimize. The number of customers with cumulative first-year standard premiums of RMB 150,000 or more from valid policies grew by 22.6%, and the number of customers with cumulative first-year standard premiums of RMB 50,000 or more grew by 19.3%, laying a solid foundation for long-term value growth.

Sunshine Property & Casualty, in the personal customer domain, promoted the transformation of single auto insurance customers into comprehensive protection customers through product and service innovation, further enhancing customer value. In 2025, the purchase ratio of non-auto insurance products by personal auto insurance customers reached 63.1%, an increase of 5.3 percentage points year-on-year. For corporate customers, it continued to deepen the implementation of the "Partner Action" risk management service. In 2025, the company provided "professional + technology" risk management services to approximately 35,000 corporate clients and created multiple typical service cases in segments such as hotel clusters, homestay clusters, courier companies, and logistics parks.

Practicing Social Responsibility, Serving the National Economy and People's Livelihood

For many years, Sunshine Insurance has always adhered to its original aspiration of serving finance for the people and taking responsibility, writing chapters about protection and commitment in serving national strategies, supporting the real economy, and safeguarding people's well-being. It achieved resonance between economic and social benefits in implementing the "Five Major Financial Articles." In 2025, Sunshine Insurance provided RMB 58 trillion in risk protection for the real economy, with investment balances exceeding RMB 500 billion.

Among these, it continuously increased risk protection for small, medium, and micro enterprises as well as individual businesses, providing nearly RMB 15 trillion in various inclusive micro and small protections, effectively helping various market entities overcome difficulties and empowering their development. It fully supported rural revitalization, providing a total of RMB 1,475 billion in risk protection including agricultural insurance, agriculture-related insurance, and personal insurance for rural populations. It expanded the supply of inclusive insurance products, optimized service precision, and provided RMB 25 trillion in various inclusive protections for specific groups such as the elderly, people with disabilities, new urban residents, and workers in new business formats, with payouts of approximately RMB 99 billion. It served high-level opening-up, providing RMB 130.3 billion in risk protection for 641 "Belt and Road" projects. It strengthened support for technology finance, continuously worked on insurance coverage for technology R&D, achievement transformation, and application promotion, safeguarding the development of new quality productive forces, and provided RMB 46.9 billion in risk protection for technology-related entities.

Furthermore, Sunshine Insurance actively engaged in public welfare, fully leveraging its core insurance business and medical health resources, extensively organizing and participating in public welfare activities such as aiding education, assisting the elderly, and relieving poverty. By the end of 2025, it had cumulatively aided in the construction of 78 "Bo Ai" schools in 25 provinces nationwide; continued to advance the "Ten Thousand Village Doctors Capacity Enhancement Program," cumulatively training 24,036 village doctors. It sincerely cared for employees and agents, with parental support allowances cumulatively benefiting over 70,000 employees' parents.

In 2025, Sunshine Insurance's business segments, each with its own characteristics, synergistically advanced, allowing the company to stand firm during industry transformation. From the high-value growth of life insurance to the structural renewal of property insurance, to the continuous upgrade of customer service and the deep practice of social responsibility, Sunshine Insurance, with clear development logic and firm strategic execution, achieved improvements in both quality and efficiency. In the future, with the continuous deepening of the "New Sunshine Strategy," Sunshine Insurance's business segments will continue to synergize and exert force, achieving continuous leaps in scale, value, and competitiveness in the wave of high-quality development in the insurance industry.