On October 23, 2024, the first batch of Chilean cherries produced by Garces Fruit was air-freighted to Shanghai Port in very limited quantities. Prior to this, JD Supermarket had already launched a pre-sale across its entire network. After the first batch arrived, JD Express could achieve delivery within half an hour, and JD Seven Fresh Supermarket would also go online simultaneously.
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Garces Fruit is the world's first fruit company to transport Chilean cherries to Asia by sea and is the largest cherry export company globally. In China, for every ten Chilean cherries, one comes from Garces Fruit.
In the 2024 season, Chile will export 132 million boxes of cherries, equivalent to 657,900 tons. The person in charge of JD Supermarket stated that this year's large fruit production is expected to decline, leading to scarce supply and some fluctuation in overall prices. JD Supermarket ensures price advantages by locking in goods in advance and combining with billions in agricultural subsidies.
It is understood that on October 15, JD Supermarket's 11.11 promotion had pre-sold 3J2.5kg cherries at a price of 199 yuan. This is about 22% lower than the price in Li Jiaqi's live broadcast room. On the evening of October 31, JD Supermarket will pre-sell 2J 5kg cherries at a price of 268 yuan, equivalent to 26.8 yuan per kilogram.
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Furthermore, JD Supermarket traces the source of cherries back to Chilean factories and strictly controls quality to prevent the sale of small fruits mixed with large ones. Notably, consumers who purchase cherries in bulk from JD Supermarket will receive a caliper to help them grade the cherries, ensuring that they are of high quality and quantity.
<img src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/10/24/7770745335dc455340b46f6a66272d26.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Image" original-src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/10/24/7770745335dc455340b46f6a66272d26.jpeg"/>
How did JD Supermarket manage to lower the price of cherries?
Firstly, JD Supermarket's professional buying team negotiated cooperation directly at the Chilean origin to ensure an adequate supply and quality of fruits. Leveraging the advantages of direct sourcing and supply chain, they managed to lower the price of Chilean cherries.
Secondly, large-scale procurement minimizes the purchasing costs at the source. According to data released by JD, on the Super Seckill Day of last year's JD New Year's Festival on January 1st, the turnover of cherry products increased by nearly 250% year-on-year; the sales volume of cherry gift boxes in third to sixth-tier cities increased by nearly 300% year-on-year. Strong demand helps JD Supermarket achieve large-scale procurement.
In addition, JD's one-stop cold chain service reduces hidden costs such as procurement, transportation, and losses. Fresh cherries procured directly from overseas arrive in China, and with consumers placing orders, next-day delivery is ensured
<img src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/10/24/d94c53d2b98b5c521b96535ccd0a4691.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/10/24/d94c53d2b98b5c521b96535ccd0a4691.jpeg"/>
Most importantly, relying on an intelligent supply chain, JD Supermarket can achieve on-demand procurement, lock in goods in advance, and keep the price of cherries relatively stable. Even if the market fluctuates, it can still help consumers enjoy cherry freedom.
Finally, in March of this year, JD Supermarket launched the &#34;Hundred Billion Agricultural Subsidy&#34; venue, which will invest a total of 10 billion resources in agricultural products over a period of 3 years to ensure that consumers enjoy high-quality agricultural products at low prices across the entire network.
In terms of price advantage, quality control management is more crucial.
It is understood that after the cherries arrive at the port, JD Supermarket's quality control team will inspect the quality of each batch of cherries on-site in the warehouse to ensure that the cherries are fresh, accurate in size, and of high quality upon arrival. In addition, the quality control team will also directly station at the supplier's site to supervise the entire process of cherry packaging, delivery, quality inspection, and conduct quality spot checks.
To further ensure the quality of cherries, JD Supermarket will implement various measures such as regular spot checks, warehouse acceptance, quality spot checks, on-site inspections, etc., to ensure quality control.
<img src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/10/24/95ed2e23e8ed6f65e8e2db25801d810d.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/http://img.jrjimg.cn/2024/10/24/95ed2e23e8ed6f65e8e2db25801d810d.jpeg"/>
JD Supermarket is one of JD's channels, located in the channel list at the top left of the JD APP, mainly selling food and fresh products, daily consumer goods. Third-party data and multiple user surveys show that among online and offline supermarkets, JD Supermarket leads in market share, has the most competitive prices, guarantees the quality of goods sold, and its services are also at the forefront of the industry, making it the preferred shopping channel for millions of consumers

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The first batch of premium Chilean cherries for 2024 has been air-shipped to Shanghai, with JD Supermarket being the first to launch online, promising delivery within half an hour. Chile is expected to export 132 million boxes of cherries, with JD ensuring price advantage through early stocking and billions in agricultural subsidies. On October 15th, JD pre-sold 3J2.5kg cherries for 199 yuan, 22% lower than Li Jiaqi's live broadcast. JD also provides a caliper to help consumers grade the cherries, ensuring quality. With a professional buying team and large-scale procurement, JD has lowered cherry prices to meet high demand

- On October 23, 2024, the first batch of Chilean cherries was airlifted to Shanghai, with limited quantities available for pre-sale on JD.com.  
- JD.com expects a decline in cherry production this year, leading to price fluctuations, but has implemented strategies like early stock locking and subsidies to maintain price advantages.  
- The company emphasizes strict quality control and sourcing directly from Chile to ensure freshness and competitive pricing, making it a leading choice for consumers in the online grocery market.

China Finance Online

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