Guangdong: Support live e-commerce platforms to innovate virtual hosts, 3D live broadcast rooms, and other sales models and scenarios

On February 20th, Jinshi Data reported that the Guangdong Provincial People's Government issued "Several Measures to Promote High-Quality Development of Service Consumption in Guangdong Province." It mentioned accelerating the digital empowerment of life services, supporting qualified cities to develop smart business circles, smart blocks, smart stores, and smart scenic spots as new consumption scenarios. It aims to promote the layout of new business formats such as e-sports, social e-commerce, live e-commerce, unmanned retail stores, and self-pickup lockers, and support live e-commerce platforms in innovating virtual anchors, 3D live broadcast rooms, and other sales models and scenarios, linking communities and business circles to implement refined operations. It actively applies for national new-type information consumption demonstration projects, promotes the application of intelligent sensing facilities, 5G+XR, artificial intelligence, and other technological means to expand information consumption application scenarios. It continues to promote the quality and expansion of digital home construction pilot work in Panyu District of Guangzhou and Longgang District of Shenzhen, and will timely recommend the application for the second batch of digital home construction pilot cities