<span item_type="fundamental" item_id="3f9f392027dc4bfb6edc3a2a379fb82e" counter_id="ST/US/PRPL" env="prod"></span><span item_type="announcement" item_id="543645131189065985" env="prod"></span><p>Revenue: As of FY2025 Q2, the actual value is USD 105.1 M, beating the estimate of USD 103.69 M.</p><p>EPS: As of FY2025 Q2, the actual value is USD -0.16, missing the estimate of USD -0.12.</p><p>EBIT: As of FY2025 Q2, the actual value is USD -5.03 M.</p><p></p><h3>Segment Revenue</h3><ul><li>Net revenue for the second quarter of 2025 was $105.1 million, a decline of 12.6% compared to $120.3 million in the second quarter of 2024.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li></ul><h3>Operational Metrics</h3><ul><li>Gross profit for the second quarter of 2025 was $37.7 million, down from $48.9 million in the prior-year period, with a gross margin of 35.9%, a decrease of 480 basis points year-over-year.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li><li>Operating expenses were $51.9 million, a decrease of 18.2% from $63.5 million in the prior year quarter, primarily due to reduced advertising spend and restructuring benefits.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li><li>Net loss attributable to Purple Innovation, Inc. for the second quarter was - $17.3 million, compared to $0.0 in the prior year.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li><li>Adjusted EBITDA for the second quarter was - $2.4 million, an improvement from - $4.1 million last year.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li></ul><h3>Cash Flow</h3><ul><li>Net cash used in operating activities for the six months ended June 30, 2025, was - $27.1 million, compared to - $25.7 million in the same period of 2024.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li><li>Cash and cash equivalents as of June 30, 2025, were $34.2 million, up from $29.0 million as of December 31, 2024.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li></ul><h3>Unique Metrics</h3><ul><li>The Rejuvenate 2.0 collection, incorporating new DreamLayer grid technology, showed strong demand, more than doubling the launch of Rejuvenate 1.0 in direct-to-consumer channels.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li></ul><h3>Outlook / Guidance</h3><ul><li>Purple Innovation reaffirms its 2025 outlook, expecting full-year revenue between $465 to $485 million and adjusted EBITDA ranging from flat to positive $10 million.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li><li>The company anticipates sequential growth in the second half of the year, driven by the successful launch of Rejuvenate 2.0 and the expansion of its partnership with Mattress Firm.<span class="superscript" item_id="0" item_type="announcement_file" value="1" url="https://www.sec.gov/Archives/edgar/data/1643953/000121390025068710/ea025053501ex99-1_purple.htm"></span></li></ul>

Purple Innov | 8-K: FY2025 Q2 Revenue Beats Estimate at USD 105.1 M