WORLDGATEGLOBAL: Interactive entertainment business "VSING" is about to enter the Japanese market

Zhitong
2025.08.06 13:21
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WORLDGATEGLOBAL announced that its interactive entertainment business "VSING" will open its first flagship store in Shibuya, Tokyo on August 8, 2025, marking its long-term strategic expansion in the Japanese market. The project has established a strategic alliance with a subsidiary of the well-known Japanese entertainment company GENDA Inc. The VSING system transforms traditional karaoke venues into interactive entertainment experiences, offering performances with real-time audience participation and various interactive features, aimed at enhancing customer experience and innovating the traditional karaoke model

According to the announcement from Shengliang Logistics (08292), the group's interactive entertainment business "VSING" is set to enter the Japanese market, with its first flagship store in Shibuya, Tokyo, expected to officially open on August 8, 2025. This marks the long-term strategic expansion plan of VSING in the Japanese market and the establishment of a strategic alliance with Dynamo Amusement Inc. and Shin Corporation Co., Ltd. (two well-known subsidiaries under Japan's leading listed entertainment company GENDA Inc. (Tokyo Stock Exchange: 9166.JP)). GENDA has a comprehensive entertainment platform covering approximately 800 game centers, karaoke chains, and 14,000 small game shops in Japan and around the world, providing an optimal platform for VSING's entry into the Japanese market.

The VSING system transforms traditional karaoke venues into interactive entertainment hotspots, allowing customers to experience performances with real-time audience participation features. The interactive entertainment system of VSING is driven by a dedicated mobile application, enabling customers to select songs and take the stage as performers at a professional level. Audience members can use the app to send gifts in real-time to support their friends and favorite performers while triggering stage effects to create a unique atmosphere for the entire venue. Other features include raffles and interactive games, allowing customers to compete for rewards, enhancing the overall customer experience and entertainment value.

The VSING system integrates with Japan's leading karaoke system JOYSOUND, offering a comprehensive library of over 360,000 licensed Japanese and other language songs, ensuring users enjoy a friendly and elevated experience that meets the expectations of Japanese users.

This collaborative project marks an important milestone in VSING's international expansion plan, demonstrating the company's commitment to partnering with well-known players in Japan's mature entertainment industry. The goal is to innovate the traditional karaoke experience by combining modern interactive communication technology and live streaming culture. All parties will work together to establish a new nighttime entertainment industry ecosystem across Japan, opening digital interactive entertainment venues centered around the VSING system, blending the timeless charm of traditional Japanese karaoke with contemporary digital interactive features to create a better entertainment experience that meets the evolving demands of today's live streaming and social media culture.

This partnership allows VSING to leverage Japan's rich karaoke culture and well-established infrastructure. The traditional Japanese karaoke concept initially focused on private room entertainment, while VSING has reimagined it across Asia as a public stage and social gamified experience, marking a reverse flow of innovation that introduces this business model to Japan, aiming to inject vitality into the domestic market and meet the expectations of the young, internet-savvy audience.

Dynamo Amusement Inc. is a leading innovator in real-world entertainment in Japan, known for its high-end virtual reality, augmented reality, and immersive event experiences, designing unforgettable physical entertainment environments that bridge the real and virtual worlds. Shin Corporation Co., Ltd. operates karaoke facilities under the name "Karaoke BanBan," with 390 branches nationwide in Japan, known for its affordable pricing and deep engagement with the youth community, boasting a loyal local customer base In addition, with the successful opening of the VSING Shibuya flagship store, VSING will continue to expand to other major cities in Japan, scaling up the network of interactive entertainment venues driven by VSING