Blue Apron revamped brand & menu by offering variety & faster meals, breaking from traditional kit model. New York, Aug. 11, 2025.

In a departure from the conventional meal kit format, Blue Apron is introducing a revamped model on Aug. 11, 2025, offering à la carte ordering for quicker meals and a wider range of options. The pioneering meal kit company is unveiling a fresh identity, an increased product selection, and a focus on innovation to cater to consumer demands. This relaunch aims to provide customers with more flexibility and choices than ever before, marking a significant shift in the industry landscape.