
Understanding the Market | Film Stocks Strengthen in Early Trading as Summer Box Office Continues to Surge, Top Films' Positive Reviews Boost Overall Viewing Demand

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Film stocks performed strongly in the morning, with Lemon Films rising 33.03%, DAMAI ENT rising 8.94%, MAOYAN ENT rising 6.05%, and IMAX CHINA rising 1.2%. As of August 18, the total box office for the summer 2025 film season is close to 10 billion yuan, with over 260 million viewers. China International Capital Corporation (CICC) believes that the box office decline is influenced by the release schedule of major films, and as word-of-mouth improves, viewing demand is recovering. Policy improvements may drive the gradual restoration of the film industry's business model
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