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According to reports, on August 23, Trip.com Group opened its first global immersive restaurant "TASTE OF CHINA" in Shanghai's Bund. It is reported that the opening of this restaurant is an attempt by Trip.com to make food a new entry point for cultural tourism. Data shows that in the first half of 2025, the booking volume for food tourism increased by 30% year-on-year, and food tourism is becoming a new favorite among global travelers
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