ACTIVATION GP released its interim results, with a profit attributable to shareholders of HKD 32.028 million, an increase of 19.25% year-on-year
ACTIVATION GP released its interim results for the period ending June 30, 2025, with revenue reaching 312 million yuan and profit attributable to shareholders of 32.028 million yuan, an increase of 19.25% year-on-year. The basic earnings per share are 4.31 cents. The group focuses on experiential marketing, digital marketing, and intellectual property expansion, serving over 550 globally renowned brand clients. The net profit for the interim period in 2025 grew by 16.2% to 35.1 million yuan, with a gross profit margin increasing to 33.7%
According to the Zhitong Finance APP, ACTIVATION GP (09919) released its performance report for the six months ending June 30, 2025. During this period, the group achieved revenue of 312 million yuan (RMB); the profit attributable to the parent company was 32.028 million yuan, an increase of 19.25% year-on-year; and the basic earnings per share were 4.31 cents.
The group is a leading pan-fashion brand marketing group in Greater China, primarily focusing on operating (i) experiential marketing; (ii) digital marketing and promotion; and (iii) intellectual property (IP) expansion services in the Greater China region. The group has accumulated over 550 clients from globally renowned brands, including (i) well-known mid-to-high-end fashion brands; (ii) well-known mid-to-high-end automotive brands; and (iii) local high-end brands in China. According to data from ZhiShi Industry Consulting Co., Ltd., the group remains the largest provider of mid-to-high-end fashion brand experiential marketing services in Greater China, with a market share of 13.8% in 2024.
By mid-2025, due to improved operational efficiency, the group's net profit increased by 16.2% to 35.1 million yuan (mid-2024: 30.2 million yuan). The gross profit margin also increased by 1.0 percentage points, rising from 32.7% in mid-2024 to 33.7% in mid-2025, reflecting the group's ability to effectively control costs and enhance profitability even in challenging times
