PACIFIC ONLINE released its interim results, with a loss attributable to shareholders of RMB 8.571 million, turning from profit to loss year-on-year

PACIFIC ONLINE released its interim results for the period ending June 30, 2025, with revenue of 273 million yuan, a year-on-year decrease of 1.3%. The loss attributable to shareholders was 8.571 million yuan, compared to a profit of 10.13 million yuan in the same period last year, resulting in a loss per share of 0.76 yuan. The decrease in gross profit was mainly due to increased outsourcing production costs. In response to the decline in traditional advertising, the company is investing in the development of new interactive advertising models, striving for market differentiation advantages, and plans to manage costs more efficiently through scaling and process optimization