China's Scienjoy Q2 revenue, net income down

Scienjoy, a Chinese live entertainment mobile streaming platform, reported a decline in Q2 2025 revenue and net income due to fewer paying users and a decrease in investment value. Revenue fell to RMB 349 million (US$48.7 million), while net income dropped to RMB 24.90 million. Despite the revenue drop, gross margin improved to 18.2%. The company plans to enhance its live streaming and AI businesses, focusing on global expansion and user experience improvements through investments in content and technology.

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Overview

Chinese live entertainment mobile streaming platform Scienjoy Q2 2025 revenue decreased due to fewer paying users in China
Net income declined due to lower fair value of investment
Gross margin improved to 18.2% from 17.3% despite revenue drop

Outlook

Company plans to scale live streaming and AI Vista businesses
Scienjoy focuses on global expansion to diversify revenue streams
Company aims to enhance user experience with AI and big data
Scienjoy to invest in content, technology, and global reach for growth

Result Drivers

PAYING USERS DECLINE - Decrease in total revenues attributed to a decline in paying users due to competitive landscape in China’s mobile live streaming market
COST MANAGEMENT - Gross margin increased to 18.2% from 17.3% due to higher average revenue per paying user and lower revenue sharing fees
INVESTMENT LOSS - Net income impacted by a RMB 13.7 mln decrease in the fair value of investment in a publicly traded company

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q2 RMB 349

Revenue mln

(US$48.7

million)

Q2 RMB

Adjusted 24.90

Net mln

Income

Q2 Net RMB

Income 22.70

mln

Q2 Gross RMB

Profit 63.70

mln

Q2 RMB

Income 23.30

from mln

Operatio

Q2 RMB

Operatin 40.40

g mln

Expenses

Press Release: (This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)