BAIOO Family Interactive announced its interim results, with an adjusted net profit of 6.446 million yuan, turning a profit compared to the same period last year

According to the Zhitong Finance APP, BAIOO Family Interactive (02100) announced its mid-term results for 2025, with revenue of approximately 303 million yuan, a year-on-year increase of 11.2%; gross profit of approximately 149 million yuan, a year-on-year increase of 18.9%; adjusted net profit of 6.446 million yuan, turning a profit compared to the previous year; and profit during the period of 5.649 million yuan, also turning a profit compared to the previous year.

Among them, the revenue from online entertainment business was approximately 301 million yuan, an increase of 10.6% year-on-year. This was mainly due to the strong performance of existing games, which provided users with a more diverse and richer gaming experience through continuous updates of existing game content and the launch of new themed versions, thereby driving revenue growth. Revenue from other businesses was approximately 1.8 million yuan, a year-on-year increase of 1,100%. The increase was mainly due to the sales of game peripheral products.

During the reporting period, with a deep understanding of player needs and forward-looking insights, BAIOO continued to break through in game content innovation and gameplay upgrades, activating user participation enthusiasm through high-frequency cross-border collaborations and interactive gameplay. The vitality of self-developed classic intellectual property (IP) was steadily released, and both the game's reputation and user recognition improved. The core mobile game "Aoki Legend" showed impressive monetization, launching new characters and cross-year themed activities based on the New Year version "Hero's Elegy" in the first quarter of this year, enhancing user stickiness; the anniversary version in the second quarter of this year received widespread recognition from players due to innovative gameplay design and generous benefits, driving revenue growth in the first half of the year. The collaboration with the well-known IP "Milk Dragon" to launch themed skins and cute pets significantly boosted community activity. The "Aoki Legend Web Game," which has been online for over 13 years, further optimized player experience, and with the addition of anniversary exclusive activities and version benefits, user activity remained stable and positive in the first half of this year; the 3.8 "Time-Space Garden" version launched in February this year presented the beauty of spring in the game, introducing spring-themed clothing and furniture, with its high-level artistic design receiving widespread praise from players. The mobile game "Aobi Island: Dream Country" focuses on the long-term experience needs of simulation management users, accelerating the adaptation to the aesthetic preferences of the younger market, maintaining product vitality through gameplay innovation and iterations of commercialization models, and in the first half of this year, it engaged in cross-border collaborations with 13 IPs, driving the monthly active user scale to reach new highs in nearly two years.

In the first half of 2025, BAIOO continued to explore the cultural carrying value of games, promoting the innovative integration of Chinese cultural elements with games, and building emotional connections between traditional culture and young groups. In the first quarter of this year, the "Ola Star Mobile Game" and "Ola Star Web Game" collaborated with the Foshan Intangible Cultural Heritage Protection Center to create an immersive collaborative activity centered on the Xiangyunsha technique, showcasing the ancient charm of Lingnan treasures to game players by popularizing the production process of Xiangyunsha in the game. This activity not only enhanced the game's community reputation but also drove a phase of revenue growth, successfully achieving a dual breakthrough in cultural dissemination and commercial value