TANWAN signed an exclusive licensing agreement for the distribution and operation of the Garfield family IP with Chengdu Model Play Coffee

According to the Zhitong Finance APP, TANWAN (09890) announced that its wholly-owned subsidiary Guangzhou LiLiYa Cultural Entertainment Co., Ltd. (LiLiYa) has signed the "GARFIELD Family IP Licensing Agreement" with Chengdu MoWanKa Cultural Communication Co., Ltd. (Chengdu MoWanKa). According to the licensing agreement, as the exclusive general licensor for the film "THE GARFIELD MOVIE" (GARFIELD Family) IP (GARFIELD Family IP) derivatives in the Greater China region (including mainland China and Hong Kong, Macau, and Taiwan), Chengdu MoWanKa will grant LiLiYa an "exclusive and proprietary license" for the development and sale of non-functional trendy toys such as figurines, blind boxes, sculptures, building blocks, and plush products. The license period is from September 1, 2025, to May 17, 2030. Chengdu MoWanKa will jointly develop and operate the GARFIELD Family IP ecological community with LiLiYa. At the same time, LiLiYa and Chengdu MoWanKa have reached a preliminary cooperation intention regarding the design, development, adaptation of game products, and the authorization of distribution and operation rights for the GARFIELD Family IP. It is reported that the GARFIELD Family IP originated from the serialized comic strip "Garfield" created by Jim Davis in the United States in 1978. Garfield's personality of "telling the truth and doing what he wants" allows the audience to release stress and gain psychological comfort through laughter, and the comic series became a global sensation upon its release. As a global classic IP with over 40 years of history, Garfield has nearly 300 million IP fans worldwide and has created a market value of over $10 billion. "THE GARFIELD MOVIE" (GARFIELD Family) is a feature-length animated film co-invested and produced by Starlight Film and Culture Industry Development (Shenzhen) Co., Ltd. and Project G Productions LLC, set to be released globally in the summer of 2024. Chengdu MoWanKa is the exclusive general licensor for GARFIELD Family IP derivatives in the Greater China region, holding full-category licensing rights, sub-licensing rights, and rights related to commercialization, design, manufacturing, operation, sales, and services for GARFIELD Family IP derivatives for five years. The announcement stated that the group has successfully obtained the exclusive distribution and operation authorization for the internationally renowned GARFIELD Family IP, marking a significant breakthrough in the company's IP ecological strategic layout. This cooperation will fully leverage Garfield's strong influence as a global classic IP, helping the group quickly open up the trendy toy market and reach users of multiple age groups; the global recognition and topicality of this IP will provide a natural traffic advantage for marketing activities, effectively enhancing brand exposure and market reputation. In addition, the group will build a complete physical product line, which will not only expand diversified revenue sources but also achieve mutual empowerment and collaborative development between the trendy toy business and the gaming main business through IP linkage and content co-creation, further strengthening the group's core competitiveness and IP operation capabilities in the digital entertainment field. The affinity of the classic GARFIELD Family IP will help lay the foundation for subsequent cross-border linkages and even long-term pan-entertainment ecological construction In the strategic planning of the trendy toy sector, the group focuses on the core of the "IP ecosystem strategy," with the brand value proposition of "lighting up daily life with creativity and fun." Through its trendy toy brand TANWAN, it systematically promotes the deep exploration and diversified development of its game IPs, continuously expanding its trendy toy layout. Since 2021, the group has entered the trendy toy market with its own IP "BRO KOOLI." In 2025, the group's trendy toy business will undergo a strategic upgrade: establishing a new trendy toy business team, launching the experimental rubber plush trendy toy figure "CASHY BABY," planning to introduce the industry's first crystal element trendy toy IP "LILIA ANGEL," signing an exclusive distribution and operation agreement for the internationally renowned Garfield family IP, and launching a line of lifestyle trendy products. The group is gradually building a complete trendy toy IP ecosystem from trendy toy products to lifestyle trendy products. By constructing a value-added system for IP that links the "virtual" and "physical," the company transforms character images, cultural symbols, and artistic assets from games into trendy toy products with collectible value and market influence. This not only extends the IP's lifecycle but also forms an ecological closed loop across media and consumption scenarios. This initiative aims to extend players' emotional connections to the virtual world into physical consumption scenarios, enriching users' entertainment experiences and interaction methods, expanding IP monetization paths, and ultimately achieving mutual empowerment and collaborative growth between the gaming and trendy toy businesses. In the future, the group will continue to deepen its IP ecosystem strategy, centering on users, constantly expanding the boundaries and depth of its trendy toy business, and striving to create more valuable and emotional IP derivative experiences for global players