ZHONGSHI MINAN plans to expand its business scope into the digital local life service sector

According to the Zhitong Finance APP, ZHONGSHI MINAN (08283) announced that as the market environment continues to change and the application of technology becomes increasingly widespread, the group has been actively exploring new business opportunities and plans to expand its business scope into the digital local life service sector to seize the growth potential brought by new economic trends.

As a leading internet platform in the local life industry, the group is committed to empowering merchants through digital means, reshaping the ecosystem, and activating regional economies. The group integrates resources such as AI intelligence, catering, retail, cultural tourism, and trendy IPs to build a digital ecological system of "intelligent connection + data-driven + ecological collaboration," supporting innovative development in the industry.

The group focuses on the cultural tourism and catering sectors, utilizing new media operations and digital tools to provide full-link traffic empowerment, addressing the pain points of traditional merchants in terms of digitization, response speed, and precision marketing. The group plans to launch an AI-integrated smart wine cabinet within this year, marking an important breakthrough in industrial digital innovation. This wine cabinet adopts a model of "intelligent interaction + scenario experience + data operation," providing multi-dimensional traffic empowerment for local life: optimizing scenario resource allocation in the spatial dimension to enhance space utilization and consumption conversion efficiency; serving as a carrier for the transmission of wine culture and brand stories in the cultural dimension, enriching the cultural connotation of the scene; and relying on IoT and big data technology in the technological dimension to integrate intelligent interaction, entertainment, and convenient service functions, achieving deep integration of space, culture, and technology.

Its industry value lies in integrating diverse advertising forms and leveraging AI intelligent interaction to achieve massive precise reach, opening the era of digital media; promoting digital industrialization by upgrading the wine cabinet from a storage tool to a "micro-experience store + traffic entrance + data terminal," injecting new vitality into the industry and reshaping the local life industry ecosystem.

This expansion marks the group's strategic deployment to maintain stable development of its core business while striving to create a new growth curve. The new business will focus on empowering local life services through digital means, utilizing advanced technologies such as artificial intelligence and the Internet of Things to create innovative consumption scenarios and intelligent interactive experiences. The group firmly believes that this move will not only enrich the existing business ecosystem but also inject new momentum for long-term development