Fifteen departments: Utilizing big data and artificial intelligence to achieve continuous innovation in product design, service experience, and management decision-making

According to the Zhitong Finance APP, on September 12, the State Administration for Market Regulation and other departments issued guidance on accelerating the digital development of quality certification. It was proposed that by 2030, the top-level institutional design for digital construction of quality certification under new business formats should be gradually improved, digital evaluation rules and technical specifications should be established, the application of machine-readable standards in certification should be explored, 10 excellent digital certification institutions and 50 digital certification projects should be selected and cultivated, forming excellent cases of certification empowering the digital transformation of key industries and fields. By 2035, a clear hierarchical and innovative digital technology system and implementation system for quality certification should be fully established, accelerating the construction of high-level new quality infrastructure in coordination with quantum measurement and standard digitization, and building a batch of internationally influential digital certification systems that align with high-standard economic and trade rules, fully adapting to the development needs of various industries and fields.

Promote effective transformation of the service industry. Focus on productive and life service industries, and build a systematic service certification support system covering digital technology innovation, data element empowerment, and the ecological construction of strategic emerging industries. Enrich digital public service certification, promote education, healthcare, elderly care, smart city, and digital community construction, and facilitate high-quality development of the service industry through digitalization. Utilize big data and artificial intelligence to achieve continuous innovation in product design, service experience, and management decision-making. Deepen the certification of financial technology products, explore the implementation of service certification in the financial sector, and promote the enhancement of financial service security protection levels.

The original text is as follows:

Guidance from the State Administration for Market Regulation and other departments on accelerating the promotion of

digital development of quality certification

In order to further promote the digital transformation of the quality certification industry, leverage the role of quality certification in facilitating the digital transformation of key industries and fields, as well as its support for the digital industry, and strengthen the application of certification digital resources, the following guidance on accelerating the digital development of quality certification is proposed.

1. Overall requirements

Adhere to the guidance of Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and the second and third plenary sessions of the 20th Central Committee, fully implement the overall layout planning for the construction of a digital China, vigorously cultivate digital certification institutions, improve professional capabilities and service quality, accelerate the construction of a national advanced digital quality certification system, focus on promoting the integration of quality certification and industrial digitalization in key industries and fields, fully release the value of technological and data production factors, accelerate the activation of new quality productivity, and comprehensively create a strategic new advantage for serving the high-quality and sustainable development of the Chinese economy.

By 2030, gradually improve the top-level institutional design for digital construction of quality certification under new business formats, establish digital evaluation rules and technical specifications, explore the application of machine-readable standards in certification, select and cultivate 10 excellent digital certification institutions and 50 digital certification projects, forming excellent cases of certification empowering the digital transformation of key industries and fields. By 2035, fully establish a clear hierarchical and innovative digital technology system and implementation system for quality certification, accelerate the construction of high-level new quality infrastructure in coordination with quantum measurement and standard digitization, and build a batch of internationally influential digital certification systems that align with high-standard economic and trade rules, fully adapting to the development needs of various industries and fields II. Promote the Digital Development of Certification Institutions and Quality Certification Activities

(1) Establish a digital concept for quality certification and enhance digital capabilities. Strengthen the digital awareness in the certification industry and establish a data-driven, innovative application mindset. Form a professional team of digital certification experts to gradually enhance the digital capabilities of certification institutions and personnel. Strengthen the promotion of digital quality certification and create an atmosphere for the digital transformation of the industry, embedding digital genes into the entire lifecycle of certification. (Responsible: State Administration for Market Regulation)

(2) Solidify the digital foundation of quality certification and achieve comprehensive informatization. Enhance the construction of digital infrastructure, create conditions for the digital and intelligent development of quality certification, and lay a solid foundation for the digital management of the entire lifecycle of certification activities. Establish a comprehensive, three-dimensional, and visualized digital and intelligent business platform for certification processes, formulate unified processes and standard operating procedures, improve the consistency, reproducibility, and effectiveness of certification results, and ensure traceability and auditability throughout the process. Increase the structural level of certification business data, standardize certification business data interfaces, achieve interconnection and mutual recognition of upstream and downstream data, and reduce the quality certification costs for enterprises. (Responsible: State Administration for Market Regulation)

(3) Utilize digital technology to empower key aspects of quality certification and expand digital certification scenarios. Encourage certification institutions to focus on key digital technologies, promote the innovative application of quality certification and digital technology, and achieve real-time online collection, analysis, and solidification of key evidence for certification business, such as process parameters, process data, and product consistency elements. Explore new models of AI-assisted review for digital certification, improve the quality and efficiency of key processes such as certification acceptance, on-site audits, and assessment reviews, and reduce certification risks. (Responsible: State Administration for Market Regulation)

(4) Increase data mining efforts and conduct comprehensive quality diagnostics. Support certification institutions in integrating data models and mechanism models to construct quality root cause analysis models, quality anomaly warning models, and quality spatiotemporal pattern analysis models. Utilize the digital information generated during the certification process to innovate and develop data products and tools for risk prevention, quality evaluation, and quality improvement, providing certified organizations with deeper quality diagnostics, quality check-ups, and quality enhancement services. (Responsible: State Administration for Market Regulation, Ministry of Industry and Information Technology, National Data Bureau according to their responsibilities)

III. Assist Key Industries and Key Areas in Digital Transformation

(5) Serve the high-quality development of new industrialization. Establish and implement quality certification systems, evaluation rules, and technical specifications that meet the needs of high-quality development for various aspects of new industrialization. Conduct intelligent manufacturing capability certification and industrial operating system certification, promote the intelligent upgrade of enterprises' digital transformation, and improve total factor productivity and product added value. Establish and improve the product carbon labeling certification system, accelerate the application of green and low-carbon technologies, processes, and equipment, and promote intelligent green transformation. Strengthen the software capability construction and quality management required for digital manufacturing, pilot full-process certification of software engineering and new industrialization data certification, and achieve a higher level of integration between industrialization and informatization. (Responsible: Ministry of Industry and Information Technology, State Administration for Market Regulation, Ministry of Ecology and Environment, National Data Bureau according to their responsibilities)

(6) Promote smart agriculture and water conservancy construction. Advance the certification of smart agriculture management maturity, promote the intelligent transformation of agricultural production and processing of agricultural products. Explore the certification of digital scenarios for smart farms, smart pastures, and smart fishing grounds to enhance the foundational capabilities for the digital development of agricultural production Promote certification in the field of food production to support the revitalization of the seed industry and food security. Implement green certification for water-saving products and certification for water-saving management systems, and promote the digital empowerment of high-quality development in water conservancy. (The State Administration for Market Regulation, the Ministry of Water Resources, the Ministry of Agriculture and Rural Affairs, and the National Data Bureau are responsible according to their duties)

(7) Promote effective transformation of the service industry. Focus on productive and life services, and build a systematic service certification support system covering digital technology innovation, data element empowerment, and the ecological construction of strategic emerging industries. Enrich digital public service certification, promote education, healthcare, elderly care, smart cities, and digital community construction, and facilitate the high-quality development of the service industry through digitalization. Utilize big data and artificial intelligence to achieve continuous innovation in product design, service experience, and management decision-making. Deepen the certification of financial technology products, explore the implementation of service certification in the financial sector, and promote the improvement of financial service security protection levels. (The State Administration for Market Regulation, the National Development and Reform Commission, the Ministry of Education, the Ministry of Civil Affairs, the National Health Commission, the People's Bank of China, and the National Data Bureau are responsible according to their duties)

IV. Increase support for quality certification in the digital industry

(8) Focus on quality certification services for key digital equipment and products. Strengthen research on certification technology in key digital fields, develop certification systems needed for the development of smart agricultural technology equipment, industrial robots, intelligent computing devices, industrial operating systems, data collection sensors, industrial gateways, and intelligent detection equipment, and select a batch of high-quality digital products. Focus on cultivating niche markets for consumer goods, promote certification work for connected vehicles, smart home appliances, new generation information technology, service robots, and elderly care equipment, and enrich the supply of high-quality products to meet diverse and multi-level consumer demands. (The State Administration for Market Regulation, the Central Cyberspace Affairs Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Civil Affairs, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Data Bureau are responsible according to their duties)

(9) Improve the quality certification system for digital infrastructure. Focus on improving the certification systems related to products, services, and management systems in the field of digital infrastructure, enhance the level of certification supply in areas such as operating systems, cloud computing, data centers, the Internet of Things, digital platforms, and Beidou satellite navigation, and research the establishment of certification for data infrastructure in areas such as data circulation and utilization. Carry out certification of digital transformation service capabilities, providing enterprises with services such as technical transformation assessment, scenario cultivation, and technical verification. (The State Administration for Market Regulation, the Central Cyberspace Affairs Commission, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the National Data Bureau are responsible according to their duties)

(10) Strengthen network and data security protection. Promote certification for key network devices and dedicated network security products, and network security service certification to build a solid network security protection barrier. Implement certifications such as information security management systems to enhance corporate credit and market competitiveness. Actively carry out data security management and personal information protection certification, explore the implementation of personal information protection compliance audits, data security risk assessments, and other service certifications, and deepen data security governance. Innovate evaluation technologies, promote the construction of commercial password certification systems, and explore trusted digital certification such as zero trust, blockchain, and privacy computing. (The State Administration for Market Regulation, the Central Cyberspace Affairs Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the National Data Bureau, and the National Cryptography Administration are responsible according to their duties) V. Strengthening Quality Certification Intelligent Supervision and Application of Certification Digital Resources

(11) Promote the construction of a big data system for quality certification supervision. Fully utilize digital technology to form a unified quality certification supervision big data center, promote the collection, sharing, and effective use of regulatory data and data from certification institutions and certified enterprises, gather all relevant certification supervision business data, achieve data interconnection and interoperability in the field of quality certification, and ensure comprehensive supervision throughout the entire chain and all fields before, during, and after the event. Promote the standardization, normalization, and facilitation of quality certification supervision management and government service implementation, achieving the goal of intelligent supervision of quality certification that is "one standard across the country." (Responsible: State Administration for Market Regulation)

(12) Create a new model for intelligent supervision of quality certification. Driven by the big data of quality certification supervision, promote the comprehensive integration of digital concepts and technologies into various business activities of quality certification supervision, use multi-source data to accurately "portrait" operating entities, and strengthen risk assessment and prediction warning. Explore the creation of a new model for intelligent certification supervision applications with functions such as comprehensive situational awareness, intelligent trend assessment, and resource coordination. Strengthen the application of digital technology in the certification acquisition and evidence preservation stages, achieving full-process, traceable, and penetrating supervision of certification activities. (Responsible: State Administration for Market Regulation)

(13) Strengthen the application of digital resources in quality certification. Improve and perfect the nationwide unified digital management and intelligent supervision platform for quality certification, achieve data sharing and mutual assistance in supervision among market regulation departments at all levels, and gradually establish a cross-administrative region network supervision cooperation mechanism. Explore the development of quality prediction and quality traceability for certified products based on big data, promoting the shift of quality certification supervision from one-way management to two-way interaction, and from offline to a blend of online and offline. Encourage operating entities to actively participate in the development and utilization of data resources, empowering public governance and industrial development. (Responsible: State Administration for Market Regulation, National Data Bureau according to their responsibilities)

VI. Build a Good Ecosystem for the Digital Development of Quality Certification

(14) Strengthen policy support. Implement existing preferential reward policies, make good use of existing funding channels, and coordinate support for the digital basic research, technological innovation, international cooperation, and application development of quality certification. Develop a new model of inclusive and prudent supervision based on the characteristics of digital certification activities, encouraging and supporting qualified regions to take the lead in trials. (Responsible: State Administration for Market Regulation, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Finance, People's Bank of China, Financial Regulatory Bureau, National Data Bureau according to their responsibilities)

(15) Strengthen standard leadership. Accelerate the research and transformation of standards in areas such as digital certification schemes, implementation processes, document retention, personnel, audit findings, and data formats, continuously improve existing national standards, industry standards, and group standards, promote the unification of basic norms and rules for quality certification, and gradually improve the digital standard system for quality certification. (Responsible: State Administration for Market Regulation)

(16) Strengthen international mutual recognition. Strengthen the connection with the working mechanisms of relevant international organizations, support the construction of domestic counterpart technical organizations, and encourage and guide certification institutions to explore international mutual recognition cooperation projects for quality certification in digitalization, in line with the national opening-up strategy and their own advantageous fields. (Responsible: State Administration for Market Regulation, Cyberspace Administration of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Commerce, National Cryptography Administration according to their responsibilities) (17) Strengthen publicity and promotion. Deepen the interpretation and dissemination of policies, innovate publicity forms, enrich publicity carriers, spread advanced concepts of digitalization, organize activities such as typical case selection and on-site exchanges, select and establish a batch of excellent cases, institutions, and personnel, form a demonstration-driven effect, and create a good atmosphere for the digital development of quality certification. (Led by the State Administration for Market Regulation, with relevant departments responsible according to their duties)

State Administration for Market Regulation Central Cyberspace Affairs Commission

National Development and Reform Commission Ministry of Education

Ministry of Industry and Information Technology Ministry of Public Security

Ministry of Civil Affairs Ministry of Ecology and Environment

Ministry of Water Resources Ministry of Agriculture and Rural Affairs

Ministry of Commerce National Health Commission

People's Bank of China National Data Bureau

National Cryptography Administration

July 25, 2025

This article is compiled from the "official website of the State Administration for Market Regulation"; edited by Li Fo of Zhitong Finance